For the Record

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Posted November 12, 2021

SEATTLE, WA (November 12, 2021)—Outdoor retailer and lifestyle brand evo, has announced the launch of a new membership program

Posted November 11, 2021

LOUISVILLE, Colo. (Nov 9, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and 

Posted November 10, 2021

KANSAS CITY, MISSOURI (NOVEMBER 9, 2021) -- Grassroots Outdoor Alliance today announced the launch of IndieOutdoor (, a 501(c)(6) non-profit trade association delivering real-time sales data, local marketing support and a united national voice to all out

Posted November 10, 2021

Trek announces the Buffalo Bicycle as "Bike of the Year" as it helps individuals transform their communities through specially designed, locally assembled, rugged bicycles

Trek matches donations up to $500,000 in hopes of raising $1 million for World Bicycle Relief

Posted November 10, 2021

Brooklyn, N.Y. – Brooklyn Bicycle Co., a leading manufacturer of urban bicycles, today announced the appointment of Brad Accettella as Chief Operating Officer (COO). Accettella comes to Brooklyn Bicycle Co.

Posted November 9, 2021
  • Within three years, 25,000 Seattle students annually will learn how to safely ride a bike in the Let’s Go elementary school and Let’s Go Further middle school curriculums. 

Posted November 5, 2021
Industry veteran joins Swiss Brand in Scotts Valley Office.

Scotts Valley, CA. November 8, 2021. Managing Director of BMC USA, David Votava, announced the hiring of Joan Hanscom in the role of Marketing Manager, "Joan joins the team at a very exciting time for our company.

Posted November 4, 2021

Expanding Library of Online Courses for Outside+ Members and Broadening Social Media Reach

Posted November 4, 2021
Yang brings strategic financial expertise to the rapidly growing social platform for athletes

SAN FRANCISCO (November 3, 2021) — Strava, the leading social platform for over 92 million athletes and the largest sports community in the world, today announced the hire of Lily Yang as Chief Financial Officer.

Posted November 3, 2021
Justin Williams, Cory Williams, and Skylar Schneider to join the leading activewear brand's partner roster of elite athletes

[ENCINITAS, CALIF.] November 2, 2021—Today, Southern California-inspired activewear brand Vuori announces L39ION (pronounced legion) cyclists Justin Williams, Cory Williams, and Skylar Schneider as brand partners and collaborators.

Posted November 3, 2021

Outdoor industry and cycling expert brings leadership and sustainability experience to the recommerce platform

Posted November 2, 2021

November 02, 2021 - Broomfield, CO — HLC has connected their popular Doorstep Delivery program with SmartEtailing to offer drop ship capabilities through the largest network of bike shop websites in the US and Canada.

Posted November 1, 2021
New effort will dedicate $30 million to 300 founders of color in the outdoor industry 
Posted November 1, 2021
Serial 1's 1-OFF Series Creates and Auctions Handbuilt, Single-Edition Custom eBikes, This One to Benefit the just keep livin Foundation

MILWAUKEE — October 29, 2021 — Serial 1 has unveiled the second custom, single-edition eBike available for auction in its 1-OFF Series on Friday.

Posted November 1, 2021

Cycle Limited, a Florida-based online pre-owned bike retailer, has found a definitive way to set themselves apart in the ever-changing bike industry.

Posted November 1, 2021
The retailer also will open two additional Going, Going, Gone! locations, two Warehouse Sale locations and two relocated DICK'S Sporting Goods locations

PITTSBURGH, Nov. 1, 2021 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) will expand the footprint of its Public Lands outdoor concept with the grand opening of its second Public Lands store -- in Columbus, Ohio -- on Nov. 5. DICK'S, the leading U.S.

Posted October 29, 2021

HEERENVEEN (THE NETHERLANDS), 29 OCTOBER 2021 – Accell Group N.V. (Accell Group) announces that the Supervisory Board intends to appoint Francesca Gamboni as Chief Supply Chain Officer (CSCO) and member of the Board of Management.

Posted October 28, 2021

28 October 2021

BikeExchange Limited (ASX:BEX) has announced the appointment of Rebecca Boxall as its newly created position of Chief Customer Officer, finalising the recruitment of its Executive Team following the successful IPO in February this year.

Posted October 26, 2021

Thule, a global leader in products designed for an active lifestyle, will be opening its first brand store in Canada inWest Vancouver, British Columbia. This new retail store will offer local Canadian customers a first-of-its-kind shopping experience by showcasing all of Thule's product categories in one space.