News

Posted October 14, 2020
Part 5 of BRAIN's Crystal Ball series.
Jake Heilbron and Dan Gerhard, Partners, Kona Bikes

Editor's note: For a feature in Bicycle Retailer & Industry News, Retail Editor Ray Keener spoke with 14 leaders on the supplier side of the industry. Ray spoke with leaders of major bike brands, component suppliers, e-bike startups, accessory makers and more.

Posted October 13, 2020
Bicycle Retailer & Industry News has joined Outdoor Media 4 Inclusion, a group developing a list of content creators from marginalized groups.

Outdoor Media 4 Inclusion will work to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities.

Posted October 13, 2020
Brandee Lepak

PHOENIX, Ariz. (BRAIN) — Brandee Lepak will leave her role at the National Bicycle Dealers Association at the end of the year to spend more time with her children and at the five bicycle stores she co-owns with Alan Lepak in the Phoenix metro area.

Posted October 13, 2020
Part 4 of BRAIN's Crystal Ball series.
Randall Jacobs.

Editor's note: For a feature in Bicycle Retailer & Industry News, Retail Editor Ray Keener spoke with 14 leaders on the supplier side of the industry. Ray spoke with leaders of major bike brands, component suppliers, e-bike startups, accessory makers and more.

Posted October 12, 2020

In a market defined by COVID-19, the controversy over a sales rep's value-add is more important — and contentious — than ever.

Posted October 12, 2020
Joe Nocella

BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: “What are your expectations for the holiday shopping season, and how are you preparing?”

Posted October 12, 2020
Part 3 of BRAIN's Crystal Ball series.
Dan Jeffris

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Posted October 9, 2020

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media — the owner of BRAIN, VeloNews, Triathlete, VeloPress, VeloSwap, and Rol Massif in the cycling world — is expanding its portfolio to acquire Rock and Ice, Trail Runner, and Gym Climber magazines, all formerly produced by Big Stone Publishing.

Posted October 9, 2020
Part 2 of BRAIN's Crystal Ball series.
Frank Zimmer

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Posted October 8, 2020
Part 1 of BRAIN's Crystal Ball series.
Adele Nasr

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Posted October 7, 2020
Swiftmile has installed 200 solar-powered stations in the U.S. and Europe.

SAN CARLOS, Calif. (BRAIN) — Winning a Christmas raffle six years ago changed Colin Roche’s life and quest.

Posted October 7, 2020
Erick Cedeño will contribute social media content, promote and organize cycling initiatives.
 Erick Cedeño joined Blackburn Design as a brand ambassador.

SANTA CRUZ, Calif. (BRAIN) — What began as an Instagram comment encouraging Blackburn Design to adopt a more inclusive marketing message quickly developed into a partnership between the 45-year-old company and a cycling pioneer with a far reach.

Posted October 6, 2020

WASHINGTON (BRAIN) — The industry imported 1.7 million bikes in August, worth $142 million — a 24% increase in value over the same month last year, but down $9 million from July’s numbers. 

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