News
Excuse me for moving beyond COVID-19—at least for a few moments.
PORTLAND, Ore. (BRAIN) — King Cycle Group, Inc. has become the first industry manufacturer to become a Certified B Corporation, meaning it’s “a purpose-driven business seeking to benefit all stakeholders, not just shareholders.”
THOUSAND OAKS, Calif. (BRAIN) — Human Powered Solutions LLC is launching a three-part consumer survey that will examine attitudes and intentions regarding bikes through the next year.
MIAMISBURG, Ohio (BRAIN) — Bruno Maier has held a wide range of positions in the industry, including stints at Huffy, Pacific, CSG, PeopleForBikes, Rocky Mounts. Now he's at United Wheels, the owner of Huffy, Niner, Batch, Vaast, Royce Union and other brands.
SOLANA BEACH, Calif. (BRAIN) — Roberto Sadowsky has joined Pinarello as the CEO of its U.S. operations, effective Thursday.
Sadowsky, a native Italian, has held senior roles at several companies. Most recently, he was an executive vice president at Dainese, a motorcycle apparel and helmet brand.
MIAMISBURG, Ohio (BRAIN) — Challenge accepted.
Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.
COCHRANE, Alberta (BRAIN) — 4iiii Innovations has named industry veteran Phil White acting president.
White, co-founder of Cervélo Cycles, will be asked to fortify 4iiii's electronics and sensor technology growth.
ANNECY, France (BRAIN) — A French newspaper is reporting that a business lawyer is planning to "save" Mavic, which was placed in receivership earlier this month. The lawyer is working with a group that includes bicycle industry experts and two former pro cyclists.
SALT LAKE CITY (BRAIN) — Organizers of The Big Gear Show, a new outdoor and bike trade show planned for July, have decided to cancel the inaugural event and reschedule for Aug. 2-3, 2021.
TAICHUNG, Taiwan (BRAIN) — As COVID-19 works its way through the global economy, Giant Group’s first-quarter revenue took a hit as predicted. But as lockdown orders in Europe begin to ease and as China begins a return to normal, second-quarter sales could pick up, the company said.
CAPE TOWN, South Africa (BRAIN) — Leatt Corp. had its best first quarter in company history, helped by the global launch of its mountain bike shoe line.
Merchandising experts share tips on operating an IBD during a pandemic.
NORMAL, Ill. (BRAIN) — Bike retailer Chris Koos figured the best way to diffuse the protest of his shop was offering an exclusive sale.
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