Posted May 22, 2020

Excuse me for moving beyond COVID-19—at least for a few moments.

Posted May 21, 2020

PORTLAND, Ore. (BRAIN) — King Cycle Group, Inc. has become the first industry manufacturer to become a Certified B Corporation, meaning it’s “a purpose-driven business seeking to benefit all stakeholders, not just shareholders.”

Posted May 21, 2020

THOUSAND OAKS, Calif. (BRAIN) — Human Powered Solutions LLC is launching a three-part consumer survey that will examine attitudes and intentions regarding bikes through the next year.

Posted May 21, 2020
The company's Batch bike line is ideally positioned for the current boom in family bike sales.
Bruno Maier

MIAMISBURG, Ohio (BRAIN) — Bruno Maier has held a wide range of positions in the industry, including stints at Huffy, Pacific, CSG, PeopleForBikes, Rocky Mounts. Now he's at United Wheels, the owner of Huffy, Niner, Batch, Vaast, Royce Union and other brands.

Posted May 21, 2020

SOLANA BEACH, Calif. (BRAIN) — Roberto Sadowsky has joined Pinarello as the CEO of its U.S. operations, effective Thursday.

Sadowsky, a native Italian, has held senior roles at several companies. Most recently, he was an executive vice president at Dainese, a motorcycle apparel and helmet brand. 

Posted May 20, 2020
BRAIN cover story from last year encourages company 'to do better.'
VAAST Bikes is using 100% recyclable packaging.

MIAMISBURG, Ohio (BRAIN) — Challenge accepted.

Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.

Posted May 19, 2020

COCHRANE, Alberta (BRAIN) — 4iiii Innovations has named industry veteran Phil White acting president.

White, co-founder of Cervélo Cycles, will be asked to fortify 4iiii's electronics and sensor technology growth. 

Posted May 19, 2020
Mavic's logo circa 1945.

ANNECY, France (BRAIN) — A French newspaper is reporting that a business lawyer is planning to "save" Mavic, which was placed in receivership earlier this month. The lawyer is working with a group that includes bicycle industry experts and two former pro cyclists.

Posted May 15, 2020

SALT LAKE CITY (BRAIN) — Organizers of The Big Gear Show, a new outdoor and bike trade show planned for July, have decided to cancel the inaugural event and reschedule for Aug. 2-3, 2021.

Posted May 15, 2020
But forecasts improvement for rest of 2020

TAICHUNG, Taiwan (BRAIN) — As COVID-19 works its way through the global economy, Giant Group’s first-quarter revenue took a hit as predicted. But as lockdown orders in Europe begin to ease and as China begins a return to normal, second-quarter sales could pick up, the company said.

Posted May 15, 2020
Leatt's mountain bike shoe line helped boost first-quarter sales.

CAPE TOWN, South Africa (BRAIN) — Leatt Corp. had its best first quarter in company history, helped by the global launch of its mountain bike shoe line.

Posted May 14, 2020

Merchandising experts share tips on operating an IBD during a pandemic.

Posted May 13, 2020
Owner has fun with group upset that Vitesse Cycle Shop is considered an essential business.

NORMAL, Ill. (BRAIN) — Bike retailer Chris Koos figured the best way to diffuse the protest of his shop was offering an exclusive sale.