News

Posted September 11, 2019
Photo by Duncan Kidd on Unsplash

As a retailer you may be feeling like you are fighting a never-ending uphill battle. I still feel that you can make great profits, however grim all the battles appear to be.

Posted September 11, 2019
A photo from Guettler's complaint in court records.

LOS ANGELES (BRAIN) — X Games medalist Ryan Guettler is suing Hyper Bicycles and Walmart over use of a photograph of Guettler on the packaging of some Hyper accessories sold at Walmart stores.

Posted September 11, 2019
The new Stan's Baron CB7 wheelset.

FRIEDRICHSHAFEN, Germany (BRAIN) — Stan's NoTubes may have stopped production of its old rubber rim strips, but the New York company is alive and well and moving forward with new wheel designs and other products, which it showed at Eurobike last week.

Posted September 10, 2019

BOULDER, Colo. (BRAIN) — BRAIN's Gear Guide, an 8-page, advertiser-supported directory to dozens of the latest products on the bike market, is now available for digital reading or download. 

The Guide was included as part of the Bicycle Retailer & Industry News Sept. 1 print issue. 

Posted September 10, 2019

SAN JOSE, Calif. (BRAIN) — Bicycle Blue Book has added a new feature that sends leads to participating retailers, generated from online shoppers who use the retailer's website to check their old bike's trade-in value and consider potential new bike purchase.

Posted September 9, 2019
The DH7 Derailleur features a locking B-knuckle at the hanger called the Hall Lock.

FRIEDRICHSHAFEN, Germany (BRAIN) — Tektro Racing Products has moved beyond its brake specialty to release a 1x7-speed drivetrain for gravity bikes, which it revealed last week at Eurobike. The drivetrain was the first of several new products on TRP's horizon in the next two years.

Posted September 9, 2019

MORGAN HILL, Calif. (BRAIN) — The Specialized Foundation, a 501c3 nonprofit launched in 2015, has changed its name to Outride and launched an expansion and a fundraising platform as it looks to expand beyond its founding sponsor, Specialized Bicycle Components.

Posted September 9, 2019
Bosch displayed an e-cargo bike at Eurobike. Photo courtesy Eurobike Friedrichshafen.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike attracted 6.6% more trade visitors than last year's show, which was held in July for the first time and without the traditional show-closing Festival Day.

Posted September 9, 2019

As the Bike 3.0 model evolves, the rich are getting (somewhat) richer, the poor are getting (a lot) poorer, and the rest of us worker bees are getting told it's all just Business As Usual. And maybe it is.

Posted September 6, 2019

FRIEDRICHSHAFEN, Germany (BRAIN) — Zwift is ramping up its retailer experience program this year with an emphasis on driving customers to IBDs armed with more knowledge and a membership teaser to join the simulated riding game.

Posted September 6, 2019

FRIEDRICHSHAFEN, Germany (BRAIN) — The date when German e-bike motor company Fazua enters the U.S. market is now set, the company said.

Posted September 5, 2019
Fox Live Valve won a Eurobike Award this week.

FRIEDRICHSHAFEN, Germany (BRAIN) — A year after launching its electronically controlled mountain bike suspension system, Live Valve, Fox Factory has launched a version for e-bikes. The system, being shown at Eurobike this week, uses the Bosch Performance Line CX system with Kiox display. 

Posted September 5, 2019
Bernstein and his fiancee, Gloria Liu.

BOULDER, Colo. (BRAIN) — Andrew Bernstein, the industry veteran who was injured in a hit-and-run in July, says he hopes to return to his job at True Communications as soon as possible.

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