News

Posted June 15, 2022

LINCOLN, Neb. (BRAIN) — Trek Bicycle has acquired The Bike Race, a two-store chain in Lincoln and Omaha.

Posted June 15, 2022

LÉVIS, Quebec (BRAIN) — HLC is making a CA$250,000 ($193,000) investment in its Wheel Shop, which the distributor said will help better supply North American dealers during a period of supply-chain challenges.

Posted June 15, 2022

MONTEREY, Calif. (BRAIN) — Blaupunkt, which launched its new line of e-bikes at the Sea Otter Classic, is a name known to fans of German-made cars, including Volkswagen and BMW.

Posted June 14, 2022
Tom Martin.

BOULDER, Colo. (BRAIN) — For our June magazine edition, we asked our State of Retail panel members: How does this year to date compare to 2021 in terms of category sales and profitability? How do you expect sales and profits to evolve throughout this year?

Posted June 13, 2022

WHEAT RIDGE, Colo. (BRAIN) — Wheat Ridge Cyclery, a nearly 50 year old Denver-area retailer, is opening a second location. 

The new location will be in Littleton, in the Ken Caryl region south of Denver.  WRC's original location is in Wheat Ridge, north of Denver.

Posted June 13, 2022

The 2020-2021 boost in ridership is undeniably real. But what happens next is anybody's guess.

Posted June 10, 2022
Trek decides to stop sales to the stores that have long been associated with the brand.
Elevation Cycles' Parker, Colorado, location.

DENVER (BRAIN) — Mike’s Bikes, the California retailer acquired by Pon.Bike last August, has bought the four-store Elevation Cycles chain in the Denver area.

Posted June 10, 2022

BRAIN's parent company, Outside Inc., this week launched Find Your Good, a new initiative that enables the company’s audience of 80 million outdoor enthusiasts to donate directly to 14 diverse nonprofit partners, including the cycling organizations Grow Cycling and The Bahati Foundation.

Posted June 10, 2022

HEERENVEEN, Netherlands (BRAIN) — A consortium planning to acquire Accell Group and take it private has said it will move forward with the offer despite not reaching a threshold of 80% of shares committed to the buyout.

Posted June 10, 2022

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Emerald Expositions will debut The Outdoor Adventure X show next June at a Utah ski resort. The event will include outdoor product demos for cycling, camping, climbing, hiking, watersports and more.

Posted June 10, 2022
The Ledger building features external bike ramps up to the sixth floor.

BENTONVILLE, Ark. (BRAIN) — Specialized plans to open its third Experience Center in the U.S. this fall, in this bike-hub city; the company also has acquired a store in nearby Fayetteville called The Bike Route.

Posted June 10, 2022

WASHINGTON (BRAIN) — Brompton Electric Folding Bicycles is recalling some 16-inch models because the front mudguard is positioned too close to the wheel.

Posted June 9, 2022

(BRAIN) — Shimano's REVO shorts, which are made of upcycled airbag material, won an iF Design Award in the Sport/Bicycle product category. The shorts were entered by Shimano Europe in the Netherlands.

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