News
FOUNTAIN VALLEY, Calif. (BRAIN) — Saddle is a platform that lets bike owners track their rides, set maintenance schedules, book service appointments, and even set boundaries for kids rides.
UTICA, N.Y. — In a time of tariffs, July’s announcement that eBliss Global will open an e-bike factory in this upstate city garnered considerable mainstream media attention.
HASTINGS, United Kingdom (BRAIN) — A Dublin-based private-equity firm announced Monday the acquisition of Whyte Bikes Ltd. and that the existing management team will remain.
SAN ANTONIO (BRAIN) — Longtime BMX veteran Bernie Anderson, who helped establish and grow the USA BMX organization, died Tuesday. He was 93.
WASHINGTON (BRAIN) — Nearly two thousand VAAST A/1 bicycles and frames are being recalled because of a hairline fracture that can develop near a weld and cause the tubes to separate.
GUNNISON, Utah (BRAIN) — When CSS Composites announced its closing and asset liquidation earlier this month, left unsaid was what would happen with customer service and warranty claims. CSS sold under its own brand Forge+Bond and was an OEM carbon rim supplier.
TAICHUNG, Taiwan (BRAIN) — Giant Group is developing a plan to reimburse current migrant workers at its factories for recruitment fees they paid prior to Jan. 1, 2025, when the company began paying its current workers' recruitment fees.
BENTONVILLE, Ark. (BRAIN) — Claudia Wasko, the longtime leader of Bosch’s e-bike motor program in the Americas and a pioneer in the U.S. e-bike market, is retiring from the German company.
Ritchey supports International Repair Day, Oct. 18, 2025, with a campaign to “Fix it, don’t ditch it!” and inspire other brands to do the same.
BOULDER, Colo. (BRAIN) — BRAIN is recruiting its State of Retail panel for next year. We're in search of nine bike shop owners, managers, and/or staff to answer timely questions about selling or servicing bikes.
BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: What are your challenges with theft and cybersecurity? What measures do you take to address them?
CARBONDALE, Colo. (BRAIN) — Revel Bikes is collaborating with Industry Nine to honor the lifetime warranty on its carbon wheelsets after former manufacturing partner CSS Composites closed earlier this month.
It’s one of the most important aspects of brand quality, especially for younger audiences. So why isn’t there more of it in the bike industry?
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