HANGZHOU, China (BRAIN) — AliExpress says it worked with Specialized and Chinese law enforcement to dismantle two counterfeit manufacturing operations in China, leading to the seizure of $1.5 million worth of fake products, including Specialized Roval frames, handlebars and wheels, and fake Pinarello, Cannondale, Cervélo and Trek products.
"Counterfeit products imitating Specialized's high-performance goods not only infringe on (intellectual property rights) but also pose serious risks to consumer safety. These fake items often bypass stringent quality and safety standards, potentially endangering users and undermining consumer trust in legitimate products. Specialized has tested these counterfeit cycling helmets and frames, and they fail safety standards. Sometimes catastrophically," AliExpress said in a press release Friday.
According to AliExpress, the seizure was the largest anti-counterfeit action in Specialized's history.
The release quotes Andrew Love, Specialized's global brand protection manager, who said, "Specialized is unwavering in its commitment to protecting its riders and upholding a zero-tolerance policy against dangerous counterfeit products. These illicit operations not only exploit consumers but also undermine trust in authentic goods. We are fully dedicated to safeguarding our customers and combating organized crime on a global scale. The success of this largest counterfeit bust in the cycling industry highlights the profound impact of collaboration between brands like ours and tech-driven platforms like AliExpress."
Love added, "Chinese law enforcement and Alibaba deserve immense recognition for their integral role in achieving this milestone."
