MORGAN HILL, Calif. (BRAIN) — Specialized founder Mike Sinyard will resume his position as Chief Executive Officer on Nov. 1 as Armin Landgraf steps down after two years as CEO and four years at the company.
Following 48 years holding the CEO title, Sinyard first stepped down as CEO in 2022, as former Dyson executive Scott Maguire took the role. Sinyard's new position was Founder, Chairman, and Chief Rider Advocate. Landgraf — a former executive at Pon.bike and Canyon who had joined Specialized as Chief of Worldwide Markets in 2022 — was named CEO in 2024. Following that transition Maguire moved over to lead Specialized's innovation and technology division for a time before leaving last year to join ON Holding, a Swiss running shoe company.
Landgraf said, “Leading Specialized has been a tremendous privilege. I am proud of what we have accomplished together and grateful to our teammates, riders, and partners around the world. Specialized is in a strong position, with a clear strategy and an exceptional team.”
Sinyard, 76, said, “As I step back into the CEO role, I’m driven by the same passion for supporting riders and retailers. I believe Specialized has always been a big bike shop at heart, and I still show up every day committed to making it the best one it can be.”
In a release Thurdsday, Specialized said the company "is deeply grateful for Armin's leadership and contributions in strengthening our foundation for sustainable, long-term success and wish him well in the future.
