BRAIN Staff

All articles by BRAIN Staff

October 13, 2020
Bicycle Retailer & Industry News has joined Outdoor Media 4 Inclusion, a group developing a list of content creators from marginalized groups.

Outdoor Media 4 Inclusion will work to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities.

Posted in Industry News
October 12, 2020
Joe Nocella

BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: “What are your expectations for the holiday shopping season, and how are you preparing?”

Posted in Industry News
September 11, 2020

BOULDER, Colo. (BRAIN) — For our September magazine edition, we asked our State of Retail panel members: "How has the pandemic affected your business expenses?"

Posted in Retail News
August 18, 2020

CRESTED BUTTE, Colo. (BRAIN) — TerraQuest’s killer feature is the ability to offer riders turn-by-turn audible directions, even on trails and offline.

Posted in Retail News
July 1, 2020

BOULDER, Colo. (BRAIN) — PeopleForBikes, which owns and operates the Bicycle Leadership Conference, announced Wednesday that it will hold the BLC as a virtual event this fall and an in-person BLC next April 12-14 in Santa Cruz, California. Meanwhile, organizers of the Sea Otter Classic, which has hosted the BLC in Monterey for many years, announced a rival management conference for next April.

Posted in Industry News
July 1, 2020

(BRAIN) — The Dorel brands are shifting to an updated version of the cycle the industry relied on in decades’ past: dealer pre-season commitments made in the fourth quarter and model transitions centered around the new year. The company is promising to eliminate most mid-season model year changeovers.

Posted in Industry News
June 2, 2020

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the ASEANBIKE 2020 show have announced they have postponed the inaugural event until sometime next year.  Messe Friedrichshafen, the owner of the Eurobike show, had partnered with .C.C.

Posted in International
May 27, 2020
The front cover of Cycling Through the Pandemic: What's Next?

BATH, United Kingdom (BRAIN) — The pandemic has brought millions of new cyclists into the sport, and how to retain those riders in the sport is on the minds of many. But what about our pre-existing consumers who were cycling enthusiasts before the pandemic? How have their habits changed and what will they need from retailers and suppliers after this is all over?

Posted in Studies/Reports
May 21, 2020

PORTLAND, Ore. (BRAIN) — King Cycle Group, Inc. has become the first industry manufacturer to become a Certified B Corporation, meaning it’s “a purpose-driven business seeking to benefit all stakeholders, not just shareholders.”

Posted in Industry News
April 16, 2020

More and more bike brands are manufacturing PPE or making other donations to aid in the battle against COVID-19. Here are some of the reports we've received this week.

Posted in Industry News

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