BRAIN Staff

All articles by BRAIN Staff

June 27, 2018

TREVISO, Italy (BRAIN) — The Sidi Company is warning consumers to beware of websites masquerading as "official Sidi websites."

Posted in International
June 27, 2018

CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp., USA, has hired two new field marketing and sales representatives to support its Power Assist Bicycle product line rollout and help develop its network of traditional bicycle dealers and specialty e-bike shops.

Posted in Industry News
June 26, 2018

SAUSALITO, Calif. (BRAIN) — True Communications has hired Andrew Bernstein, a former gear editor, senior marketing manager and sales account manager at Bicycling magazine.

Posted in Industry News
June 26, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Retailer education provider Mann University will return to Interbike with a two-part seminar titled "Inventory Planning for Bicycle Retailers." Each 90-minute Mann U Lunch & Learn session will occur from noon to 1:30 p.m. on Tuesday, Sept. 18, and Wednesday, Sept.

Posted in Industry News
June 26, 2018

GRENCHEN, Switzerland (BRAIN) — BMC's new Alpenchallenge AMP Cross is a lightweight e-bike built for off-pavement adventures.

Posted in New Products
June 26, 2018

BLACKSBURG, Va. (BRAIN) — Virginia Tech and the Insurance Institute for Highway Safety have collaborated on a bike helmet rating system based on its own laboratory testing.

Posted in Industry News
Updated with comment from Giro.
June 25, 2018

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products is opening two 3PL warehouses in Canada and will stocking Salsa, Surly, All-City, Teravail tires, 45NRTH, Whisky Parts Co. products, and iSSi pedals there starting in February 2019.

Posted in North America
June 25, 2018

SANTA ROSA, Calif. (BRAIN) — Selene Yeager, better known as "the Fit Chick" from Bicycling magazine, has joined Patrick Brady of Red Kite Prayer as co-host of the Paceline Podcast.

Posted in Industry News
June 25, 2018

BOULDER, Colo. (BRAIN) — Rich Cook, the former development director for IMBA, has joined the Davis Phinney Foundation as its new director of development.

Posted in Industry News
June 25, 2018

LONG BEACH, Calif. (BRAIN) — Zwift, the indoor cycling and running platform, has acquired the commercial rights to manufacture and distribute footpods previously manufactured under the Milestone Sports brand.

Posted in Industry News

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