MÜHLTAL, Germany (BRAIN) — Riese & Müller will pull out of the U.S. market this summer, citing "challenging and increasingly volatile market conditions." U.S. dealers can place orders for Riese & Müller e-bikes and cargo bikes until July 31. Afterward, new product orders will no longer be accepted. Available products at U.S. dealers will remain on sale while supplies last.
"Given the current circumstances, it is more important than ever for us to focus our efforts on our core markets and strategically bundle our capacities," said Dr. Sandra Wolf, Riese & Müller CEO.
The brand said in a news release it will focus more on its European markets, including its sales and dealer network. "The aim is to unlock market potential in core regions, deepen collaboration with retail partners, and strengthen the company's market position in a sustainable way," according to the brand.
Riese & Müller will support dealer partners during the transition. Existing customers will continue to receive support, including spare parts for e-bikes and cargo bikes. After sales end, dealers will retain access to components, technical documentation, and support services. All existing warranty obligations will continue to be fulfilled.
Other overseas markets — including Canada, Australia, and New Zealand — are not affected.
"We extend our sincere thanks to our U.S. dealer partners for their outstanding commitment, passion, and many years of trusted collaboration," said Timo Gührer, chief sales officer. "Our heartfelt thanks also go to our U.S. customers for their long-standing loyalty to Riese & Müller."
Last August, Riese & Müller announced that it was unable to ship e-bikes to the U.S. because of the new U.S. import rules placing a 50% tariff on steel used in e-bikes. Three weeks ago, bicycles were excluded from the list of products subjected to those Section 232 steel and aluminum tariffs.
