News

Posted November 19, 2025
CEO says new partnership will lead to improved products and supply chain

(BRAIN) — E-bike retailer and brand Pedego has a new owner: the U.S.-based ownership group behind Urtopia, a start-up e-bike brand that offers high-tech carbon fiber and connected e-bikes.

Posted November 18, 2025

SANTA FE, N.M. (BRAIN) — More than 40 Cranksgiving rides will take place this weekend in cities nationwide as the 26th annual food drive nears its peak activity period before Thanksgiving next week.

Posted November 17, 2025
Mike Shapiola.

GRANGER, Ind. (BRAIN) — The National Bicycle Service Technician Program is now accepting mechanics seeking accreditation on the NBSTP website.

Posted November 17, 2025

FRANKFURT (BRAIN) — A week after ending an e-mobility show held in conjunction with Eurobike next year following two German trade groups’ objection to holding the events concurrently, Eurobike org

Posted November 13, 2025
Company provides the tech behind 3D-printed saddles from Fizik, Selle Italia, Trek and others.

REDWOOD CITY, Calif. (BRAIN) — Carbon, Inc., which provides the technology behind most of the industry's 3D-printed helmets and saddles, as well as 3D-printed running shoes from adidas, has closed on a $60 million funding round.

Posted November 13, 2025

WASHINGTON (BRAIN) — Trek has recalled about 68,000 bikes because the coaster brake can fail. The recall also includes replacement rear wheels and Electra-branded bikes.

In addition to those sold in the U.S. 6,820 bikes subject to recall were sold in Canada. No incidents or injuries have been reported.

Posted November 12, 2025
An electric vehicle shown at eurobike 2025. Photo courtesy of Eurobike.

FRANKFURT (BRAIN) — Eurobike organizers say they will not hold a distinct e-mobility event alongside the bike show in 2026.

Posted November 12, 2025

NEW YORK (BRAIN) — Refurbished e-bike seller Upway closed a $60 million Series C funding round last week led by an investment by Copenhagen's A.P. Moller Holding. The company said it is looking for U.S. growth and plans to open used e-bike refurbishment centers in Denver and other U.S. cities. 

Posted November 11, 2025
Enric Die-Girbau.

BOULDER, Colo. (BRAIN) — For our November magazine edition, we asked our State of Retail panel members: What are the most and least effective things you’ve done to engage with customers and keep them riding after their initial purchase and visiting your shop? What, if any, youth-specific engagement has worked well?

Posted November 10, 2025
UPDATED with Rad Power Bikes spokesperson saying a final decision has not been made.

SEATTLE (BRAIN) — Rad Power Bikes told Washington state officials on Friday that it possibly would lay off 64 employees in the state in January.

Posted November 10, 2025
Authenticity is all around us.

Authenticity in the cycling industry is all around us. Just not where we've been looking.

Posted November 10, 2025

(BRAIN) — After 20 years as president of marketing and software company SmartEtailing, later rebranded as Workstand in 2023, Ryan Atkinson resigned in late October.

Posted November 7, 2025

TAICHUNG, Taiwan (BRAIN) — Giant Group’s net revenue through the first three quarters of its fiscal year was down 16.9% from last year, to NT$47.96 billion ($1.55 billion). The manufacturer said its gross margin for the period was 19.8% and net profit before tax was NT$1.43 billion.

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