News

Posted April 22, 2025

LONGMONT, Colo. (BRAIN) — Thule Inc. has told state officials that it will layoff 22 workers at its facility here in October.

Posted April 17, 2025

CARBONDALE, Colo. (BRAIN) — Revel Bikes told its dealers in an email Thursday afternoon that the brand will be closing.

"There is no easy way to say this.  Revel Bikes as it currently stands is closing its doors," the email begins.

Posted April 17, 2025

MADISON, Wis. (BRAIN) — Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff increase announced April 2, increasing costs "to a level that needs to be addressed."

Posted April 17, 2025
Arni Nashbar.

BRADENTON, Fla. (BRAIN) — Arnold "Arni" Nashbar, the founder of Bike Nashbar, died on April 12 at his home in Florida at age 83.

Posted April 16, 2025
Turbo Levo 4 Comp.

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles informed retailers that it will list a 10% additional tariff surcharge on a separate line item on B2B invoices for the new Turbo Levo 4 e-MTBs ordered after May 1. Orders shipped before that date will not include the surcharge.

Posted April 14, 2025

CARLSBAD, Calif. (BRAIN) — Canyon Bicycles has laid off an undisclosed number of employees in the U.S., part of an "an ongoing process" and not tied to changing tariff policy, a brand spokesperson wrote to BRAIN in an email Monday.

Posted April 14, 2025

NEW YORK (BRAIN) — Terry Precision Cycling is one of five owner-operated businesses suing the Trump administration, saying it lacks authority to issue increased tariffs.

Posted April 10, 2025

SEYMOUR, Ind. (BRAIN) — Guardian Bikes announced a $19 million financing with JPMorganChase, which the company said will power what it calls "the first large-scale bicycle frame manufacturing operation in the United States."

Posted April 10, 2025

PORTLAND, Ore. (BRAIN) — A2 Bikes founder AJ Alley heard the concerns from triathletes over rising bike prices last weekend at the Ironman 70.3 in Oceanside, California, after tariff increases were announced a few days before.

Posted April 10, 2025
A Brompton — outside the city??

NEW YORK (BRAIN) — Brompton Bicycle is 50 years old this year, and as it looks to expand sales outside a handful of major cities, the most British of bike brands is getting … a bit cheeky?

Posted April 9, 2025

SAN LUIS POTOSÍ, Mexico (BRAIN) — Mercurio Sports Group, a bike manufacturer and distributor in Mexico, opened a $25 million, 1.4 million square-foot facility-square-foot factory here in 2019, with plans to assemble bikes for the U.S. and the domestic market, and to eventually add frame manufacturing.

Posted April 8, 2025

STAVANGER, Norway (BRAIN) — Tracking device company BikeFinder said Tuesday it is pausing all new imports of its trackers into the U.S. because of the increased tariffs announced last week, "a decision made not out of necessity but strategy."

Posted April 8, 2025

BENTONVILLE, Ark. (BRAIN) — Best known for its U.S. manufacturing, Allied went to Asia for the layup of its new gravel bike. Its CEO said multiple factors led to that decision.

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