News

Posted September 20, 2018
Rivendell's new Gus Boots-Willsen

RENO, Nev. (BRAIN) — For the first time since it began selling lugged steel custom bikes in 1994, Rivendell Bicycle Works is exhibiting at Interbike. The company, which is based in Walnut Creek, California, has historically sold mostly consumer direct, first by catalog mail order and later online.

Posted in Industry News
Posted September 20, 2018
Julian (left) with Defeet founder and president Shane Cooper

RENO, Nev. (BRAIN) — Alexander Julian is one of the best-known American designers, known for his Colours brand and his wardrobe designs for TV shows and movies.

Posted in Industry News
Posted September 19, 2018

RENO, Nev. (BRAIN) — Bicycle Retailer & Industry News has promoted Steve Frothingham to editor in chief of its magazine and website.

Posted in Industry News
Posted September 19, 2018

RENO, Nev. (BRAIN) — Interbike exhibitors based in North and South Carolina said their workers and facilities largely escaped damage from Hurricane Florence. BRAIN is still trying to contact coastal retailers who may have been affected.

Posted in Industry News
Posted September 19, 2018

RENO, Nev. (BRAIN) — With a 10 percent tariff hitting bikes next Monday, and an additional 15 percent being added Jan. 1, should retailers dig deep and order all the bikes they can before the end of the year?

Posted in Industry News Tagged Trade/tariffs
Posted September 18, 2018

WASHINGTON (BRAIN) — A new bi-partisan bill introduced in the U.S. House would create a federal framework for collecting state sales taxes on online sales, as required by the U.S.

Posted in Industry News
Posted September 18, 2018
Pioneer's new head unit boasts a full-color 2.2" screen.

RENO, Nev. (BRAIN) — At Interbike Pioneer is announcing many changes across its line of power meters, including the launch of its own headunit, a mobile app, and the addition of its advanced pedaling metrics to Wahoo's GPS units.

Pioneer and Wahoo unveiled the changes at a preshow event Tuesday morning.

Posted in Product/Tech Tagged Interbike
Posted September 18, 2018

RENO, Nev. (BRAIN) — If you didn't get a chance to read them at the show, you can download them now.

Posted in Industry News Tagged BRAIN News / Interbike
Posted September 18, 2018
Mass brand makes major investments amid market disruption — and wants to bring the IBD along for the ride.
Huffy's Bill Smith

DAYTON, Ohio (BRAIN) — In its 126-year history, Huffy Bicycles has proved time and again that the ability to adapt is embedded in its DNA. From world wars and the slow death of American manufacturing to the rise of mass retailing and the current retail apocalypse, the company, which got its start when founder George Huffman purchased manufacturer Davis Sewing Machine in 1891, has endured just about every market disruption of the modern era.

Posted in Industry News
Posted September 18, 2018
Merlin will make just eight of the Newsboy frames, priced at $5,000 each.

RENO, Nev. (BRAIN) — Merlin Bikes is back, and just like in the 1990s, the brand has brought a crowd-pleaser to Interbike: the Newsboy.

Posted in Product/Tech Tagged Interbike
Posted September 17, 2018
Weather was perfect. Bike racks were empty. Lift lines were long. Vendors were happy with dealer turnout. But consumers were lacking.

TRUCKEE, Calif. (BRAIN) — While the Northstar Free-Ride Festival got off to a slow start on Saturday morning with clouds, sprinkles and strong winds, by Sunday consumer traffic had gone up, and more dealers trickled in. Monday was "crazy busy" with vendors sending out dozens of demos.

Posted in Industry News Tagged Interbike

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