Posted January 28, 2021
USAC will recognize NICA results in its athlete ranking system.

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association and USA Cycling are now working together to promote youth cycling and connect older NICA athletes to other opportunities in cycling. The agreement includes financial support from USAC.

Posted January 27, 2021
The Bianchi E-Omnia X-Type hardtail

HAYWARD, Calif. (BRAIN) — Globally, Bianchi has launched an expansive new e-bike product line, which includes city, touring and mountain bike models and a 3D online custom bike configurator. 

The full line, called E-Omnia, uses Bosch's Performance Line CX motor. 

Posted January 27, 2021

IRVINE, Calif. (BRAIN) — Heather Mason has been named president of the National Bike Dealers Association and officially will begin her new role at the nonprofit in February.

Posted January 27, 2021

LAKEVILLE, Mass. (BRAIN) — Spark Bike Run Sports, a 10-year-old multi-sport retailer south of Boston, has announced on its website that the store has been purchased by Trek Bicycle.

Posted January 26, 2021
Mike Olson

SAN DIEGO (BRAIN) - Trek has agreed to buy at least a dozen of Mike Olson's bike shops, including the six Trek Bicycle Superstore locations in the San Diego area and in Albuquerque, New Mexico, one Nytro Multisport store in Encinitas, California, and the six-store Bike Gallery chain in the Portland area.

Posted January 26, 2021

WASHINGTON (BRAIN) — The Biden administration is working with the U.S. Small Business Administration to address eligibility, compliance, and integrity issues while promoting transparency in obtaining first-time Paycheck Protection Program loans.

Posted January 26, 2021
Bridger features a removable outer shell to cater to different riding conditions and sports.
The Bridger helmet will have an MSRP of $195.

BOSTON (BRAIN) — "Adaptability" is a buzzword that's become as much a part of the bicycle industry as "game-changer." Still, it's a bit rare when you can call a helmet adaptable.

Posted January 26, 2021
Riders in Grand Staircase-Escalante in 2017.

SALT LAKE CITY (BRAIN) — The Trump administration's controversial decision to shrink Bears Ears and Grand Staircase-Escalante national monuments' borders in Utah is under review with President Joe Biden is considering restoring the original borders.

Posted January 26, 2021
A screenshot from the Microsoft ad featuring Priority Bicycles.

NEW YORK CITY (BRAIN) — A 30-second commercial for Microsoft Teams, which aired for the first time during the Green Bay-Tampa Bay NFL game on Sunday, featured the direct-to-consumer bike brand Priority Bicycles and its founder and CEO David Weiner. The industry veteran couldn't be more pleased.

Posted January 25, 2021

BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes has broadened its expansion in Europe, Scandinavia, and the United Arab Emirates with four new distributors.

Posted January 25, 2021

CHARLOTTE, N.C. (BRAIN) — After catering to runners for nearly 20 years, it was inevitable that sock manufacturer Feetures would enter the cycling sphere. After all, a lot of Feetures consumers enjoy both sports, with many asking for cycling-specific line.

Posted January 25, 2021
The organization will provide business education at the August event.

PARK CITY, Utah (BRAIN) — PeopleForBikes will be a presenting sponsor of next summer's Big Gear Show. The organization will provide business education resources at the show. The show also will make use of PeopleForBikes RideSpot app to help bike brands share tailored route maps with demo participants. 

Posted January 22, 2021

HONG KONG (BRAIN) — Covation Holdings Limited plans to expand into the Asia Pacific market with a new Hong Kong sales hub for its bicycle brands, which include Huffy, Royce Union, Niner, Batch, Buzz E-Bikes, and Vaast. The office will also represent Allite, the company's materials business.