News

Posted September 18, 2018
Mass brand makes major investments amid market disruption — and wants to bring the IBD along for the ride.
Huffy's Bill Smith

DAYTON, Ohio (BRAIN) — In its 126-year history, Huffy Bicycles has proved time and again that the ability to adapt is embedded in its DNA. From world wars and the slow death of American manufacturing to the rise of mass retailing and the current retail apocalypse, the company, which got its start when founder George Huffman purchased manufacturer Davis Sewing Machine in 189, has endured just about every market disruption of the modern era.

Posted in Industry News
Posted September 18, 2018
Merlin will make just eight of the Newsboy frames, priced at $5,000 each.

RENO, Nev. (BRAIN) — Merlin Bikes is back, and just like in the 1990s, the brand has brought a crowd-pleaser to Interbike: the Newsboy.

Posted in Product/Tech Tagged Interbike
Posted September 17, 2018
Weather was perfect. Bike racks were empty. Lift lines were long. Vendors were happy with dealer turnout. But consumers were lacking.

TRUCKEE, Calif. (BRAIN) — While the Northstar Free-Ride Festival got off to a slow start on Saturday morning with clouds, sprinkles and strong winds, by Sunday consumer traffic had gone up, and more dealers trickled in. Monday was "crazy busy" with vendors sending out dozens of demos.

Posted in Industry News Tagged Interbike
Posted September 17, 2018

GUILFORD, Vt. (BRAIN) — Neil Quinn, who founded West Hill Shop in Putney, an epicenter of the cycling community, died Thursday at age 78 after a short bout with cancer.

Posted in Industry News
Posted September 17, 2018
The San Diego brand launched its latest Peter Sagan editions of its sunglasses just before the Tour de France this summer.

SAN DIEGO (BRAIN) — This summer 100% released its latest Peter Sagan special edition sunglasses — the brand has worked with the ProTour superstar since December 2016 — just before the opening stage of the Tour de France.

Posted in Product/Tech
Posted September 17, 2018

LAGUNA HILLS, Calif. (BRAIN) — For the sixth consecutive year, the NBDA has conducted a program that identifies and honors the most progressive bicycle stores in North America.

Posted in Retail News Tagged Interbike
Posted September 17, 2018

KILLINGTON, Vt. (BRAIN) — Beyond merely promoting the Italian bike brand, Bianchi's new U.S. women's ambassador program is designed to get more people into the sport — and into bike shops.

Posted in Retail News Tagged From the Magazine
Posted September 14, 2018

BELLINGHAM, Wash. (BRAIN) — Jack DeVries, a veteran Bellingham retailer and collector of all things bicycling, died Tuesday, Sept. 11. He was 83.

A onetime bicycle newspaper delivery boy, DeVries began his career in the bike industry working for Times Bicycle Shop in Bellingham in 1950 at age 16. In 1969, he opened his own shop in town, Jack’s Bicycle Center. The shop moved to its current location in 1995.

Posted in Retail News
Posted September 14, 2018
The founders, left to right: Hap Seliga, Dave Weagle and Jason Schiers

SALT LAKE CITY (BRAIN) — Bicycle industry veterans Dave Weagle, Jason Schiers and Hap Seliga have launched a new company, Trust Performance. Although the company already has 15 employees and headquarters in Salt Lake City, it is not ready to announce details of its upcoming product line.

Posted in Industry News
Posted September 14, 2018
Bravo will relaunch its SixSixOne brand at Interbike.

SAN DIEGO (BRAIN) — Former Interbike show director Pat Hus has joined Bravo Sports Corp. as senior vice president of Bravo's specialty bike division. Hus will oversee Nutcase Helmets, SixSixOne and Pro-Tec bike.

Posted in Industry News Tagged Interbike

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