News
![](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/alta-cycling-group-logo.png?itok=nQD2wNOo)
RENTON, Wash. (BRAIN) — Alta Cycling Group, the parent of Redline, Diamondback and IZIP, has scaled back significantly as its private equity owners wait out the industry’s current period of discounting and high inventory.
![Drawings from the patent in dispute. Drawings from the patent in dispute.](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/screenshot_2024-08-30_at_11.05.07_am.png?itok=0YScfgRr)
DENVER, Colo. (BRAIN) — Spot Brand is suing Gates Corp. alleging the Denver-based belt-drive maker hasn’t been paying its licensing fees for the use of its patent for a frame feature allowing the installation of Gates’ seamless Carbon Drive systems.
![](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1200px-logo_of_the_united_states_national_park_service.svg_1.png?itok=nehp7Mp-)
WASHINGTON (BRAIN) — National Park Service superintendents will continue to have authority over e-bike usage on the lands they manage after an environmental assessment was completed as required by a judgment in a lawsuit.
![](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/451159560_120211830695280277_2524089537708057259_n.jpg?itok=hM-c2Pv_)
BREA, Calif. (BRAIN) — E-bike manufacturer Aventon was the victim of a fake Facebook page and website, advertising discounted models of up to 70% off retail.
![](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/1631389095970.jpeg?itok=MBJMUorP)
MEQUON, Wis. (BRAIN) — Hayes Performance Systems laid off an unspecified number of employees Thursday, the latest company in the industry to show the effects of a stagnant bike market.
![](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/vandessel_pop-upshop_flyerlifestyle.jpg?itok=rHmIATsM)
BENTONVILLE, Ark. (BRAIN) — High-end bike brand Van Dessel will operate a pop-up store here from Sept. 5 until Sept. 25.
The store will be at 918 West Central Avenue and feature a selection of the brand’s most popular models, including road, gravel, mountain, e-mtb, and cyclocross bikes.
![](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/ib_1010_x_570_w_copy_12.jpg?itok=sfCsgmg6)
BENTONVILLE, Ark. (BRAIN) — French cycling apparel brand Café du Cycliste opened a small office here in July with the eventual goal of growing its market share in North America.
![](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/gopro-logo_0_12.png?itok=mNF6sSMC)
SAN MATEO, Calif. (BRAIN) — GoPro Inc. will reduce its workforce by about 15% in an effort to reduce operating expenses by about $50 million from its projected current fiscal year amount of $320 million.
![](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/scott.jpeg?itok=91gat4OS)
GIVISIEZ, Switzerland (BRAIN) — Scott's search for a new CEO has concluded with the appointment of two co-CEOs: longtime Scott executive Pascal Ducrot and Juwon Kim. Kim has been an interim CEO since the Scott board replaced longtime CEO and part-owner Beat Zaugg in March.
![A Tern HSD p5i in Blue/Green. A Tern HSD p5i in Blue/Green.](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/hsd_p5i-gen2-bluegreen.jpeg?itok=noFoyanQ)
(BRAIN) — Tern is asking retailers to be on the lookout for 48 of its bikes and e-bikes that were stolen while in transport by rail from Los Angelas to a Tern warehouse in Illinois last month.
![](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/bike_matrix_black_logo_small.png?itok=7ShjheNY)
ROTORUA, New Zealand (BRAIN) — Anonymous industry members have invested NZ$2 million ($1.21 million) into the New Zealand-based fitment database startup Bike Matrix.
![Steve Gerhartz. Steve Gerhartz.](https://www.bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/gerhartz_steve_0.jpg?itok=7vp-9LjH)
BOULDER, Colo. (BRAIN) — For our August magazine edition, we asked our State of Retail panel members: How are you approaching your 2025 ordering? What, if anything, is different this year?