News

Posted May 25, 2018

WASHINGTON (BRAIN) — Ikea is working with the U.S. Consumer Product Safety Commission to recall about 4,900 SLADDA bikes in the U.S. because the bikes' belt drives can break. Ikea also is recalling about 200 bikes sold in Canada.

Posted in Recalls
Posted May 25, 2018

NEDERLAND, Colo. (BRAIN) — After reworking its supply chain for the past two years, mountain bike brand Banshee Bikes has introduced a new sales program to sell direct to dealers in the U.S. and Canada.

Posted in North America
Posted May 24, 2018

VANCOUVER, British Columbia (BRAIN) — Consumer-direct e-bike brand Rad Power Bikes is growing its Canadian headquarters and opening a retail showroom in East Vancouver next month.

Posted in North America Tagged Electric bike / Web/Internet
Posted May 24, 2018

OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.

Posted in North America Tagged Racing & Sponsorship / Consumer Expos and Rides
Posted May 24, 2018

WASHINGTON (BRAIN) — PeopleForBikes led a group of 12 industry leaders to Capitol Hill this week in support of the Recreation Not Red Tape Act. which aims to improve and break down the barriers to recreational riding opportunities on public lands.

Posted in North America Tagged Advocacy/Non-profits / People
Posted May 24, 2018
Move allows retailer to purchase its own building and expand fit studio.

EDGEWATER, Md. (BRAIN) — Parvilla Cycles held a grand opening celebration on Saturday, May 19, following the retailer’s move to a larger location it purchased in Edgewater, Maryland. The 7-year-old store moved only a short distance but was able to double its space and expand its fitting studio.

Posted in Retail News
Posted May 24, 2018

IRVINE, Calif. (BRAIN) — Fox Racing has named NorthernMark Agency, based in Pleasanton, California, as sales agency for the company’s newly restructured Northern California / Northern Nevada region.

Posted in North America Tagged Sales Reps
Posted May 24, 2018

SAN FRANCISCO (BRAIN) — Science in Sport is now distributing its nutrition products through Quality Bicycle Products. “Through this distribution channel, endurance athletes and sports enthusiasts alike will be able to readily access Science in Sport nutrition across the United States,” the company stated.

Posted in North America Tagged Distributor news
Posted May 24, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest episode of Interbike the Podcast takes a look at how industry media is evolving in the digital age, how brands are choosing to spend their marketing dollars, and the rise of outside public relations firms — rather than the brands themselves — interacting with print and online outlets covering products and the industry.

Posted in Industry News Tagged Media/Publishing / Interbike
Posted May 24, 2018

BOULDER, Colo. (BRAIN) — VeloSwap, the consumer bicycle swap and expo, expects to see over 5,000 cyclists browsing more than 300 vendor booths on Saturday, Nov. 3, at the National Western Complex in Denver.

Posted in North America Tagged Events / Consumer Expos and Rides
Posted May 23, 2018

OVERLAND PARK, Kan. (BRAIN) — In 25 BRAIN Dealer Tours, it's rare we've toured four such different stores on the same day with such diverse approaches and personalities as we did on Wednesday as we pedaled around the Overland Park and Lenexa area, south of Kansas City, Kansas.

Posted in Retail News Tagged BRAIN News / BRAIN Dealer Tour

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