News

Posted April 7, 2026
Sophia Emad.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: Do you target specific customer segments? If so, which ones, and how effective is it?

Posted April 6, 2026

A new way of looking a how many dealers various brands have

Posted April 6, 2026

CAPE TOWN, South Africa (BRAIN) — Leatt Corporation reported year-over-year double-digit revenue growth for the fifth consecutive quarter and ended 2025 with double-digit growth in all of its major product categories.

Posted April 3, 2026

WASHINGTON (BRAIN) — The industry has survived a threat of tariffs of up to 50% on steel and aluminum products, which was proposed by juvenile bike brand Guardian and an aluminu

Posted April 2, 2026

AMSTERDAM (BRAIN) — Pon Holdings is reporting 2025 revenues of 9.7 billion euros ($11.20 billion) across all its businesses, including automotive and bicycle, with its bicycle business revenue totaling "around 2 billion euros."

Posted March 30, 2026
Separately, police in Long Beach said they made one arrest after responding to a group of 50 allegedly riding e-motos recklessly.
A Sur-Ron X Light Bee Light Bee retails for $4,400 on the company's website.

MARTINEZ, Calif. (BRAIN) — Prosecutors in California have charged a mother and father with child abuse after their child crashed into a vehicle in Walnut Creek on their e-moto and was seriously injured.

Posted March 30, 2026

WASHINGTON (BRAIN) — A bi-partisan group in Congress has introduced the Safe SPEEDS Act, which would create federal standards for low-speed electric bikes and e-motos.

Posted March 30, 2026
Photo courtesy of Blaupunkt Americas.

ASHEVILLE, N.C. (BRAIN) —  Blaupunkt Americas has opened its e-bike production facility here, fulfilling a promise it announced last September.

Posted March 30, 2026
Maxxis Aspen 32x2.4.

TAIPEI, Taiwan (BRAIN) — Retailers and distributors are asking for more tire choices for the growing 32-inch wheel crowd, and while that new industry segment can't by itself save a struggling industry, Bill Rudell says you can't deny the interest it's creating.

Posted March 27, 2026

(BRAIN) — Framebuilding-supply manufacturer Paragon Machine Works is closing shop, saying, "We have determined that our business is no longer viable, due to a variety of market and industry factors beyond our control."

Posted March 26, 2026
Aniwow Bike.

TAIPEI, Taiwan (BRAIN) — The Taipei Cycle d&i Gold Award winners were announced here Wednesday so it was fitting an architect by trade with a passion for cycling and spending time with her dog fetched one of them with a creation that enhances urban mobility.

Posted March 25, 2026
Berd CEO and co-founder Charlie Spanjers demonstrates the new External Driver.

TAIPEI, Taiwan (BRAIN) — Trudi is being enhanced a year after Berd, the carbon spoke folks, released the $6,999 table-top wheel building machine. The hardware and software makeover includes supporting more wheel sizes, including for e-bikes, and allowance for wider range of rim and nipple types.

Posted March 24, 2026

NEWBURY PARK, Calif. (BRAIN) — Giant Manufacturing Co. Ltd., the world’s largest bicycle company, was founded in Taiwan in 1972 and then in 1987 established its U.S. presence under Bill Austin’s leadership.

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