News

Posted July 22, 2026

OLATHE, Kan. (BRAIN) — Garmin acquired TrainingPeaks and TrainHeroic platforms. Financial terms of the acquisition announced Wednesday will not be disclosed.

Posted July 22, 2026

MONTEREY, Calif. (BRAIN) — Wilier, the 120-year-old Italian bike brand, announced its new plan for the U.S. market.

Posted July 21, 2026

WASHINGTON (BRAIN) — The League of American Bicyclists is urging Congress to explain why the Department of Transportation is no longer encouraging states and local governments to provide safety measures like bike lanes.

Posted July 21, 2026

PETALUMA, Calif. (BRAIN) — Marin Mountain Bikes is suing the Internal Revenue Service in the U.S. Tax Court, charging that the IRS misvalued the company’s worth, causing it to be billed for an extra $3 million in taxes and penalties this year.

Posted July 21, 2026
Hannah Rapp. Photo: Harry Aaron/Most Valuable Promotions

We need to unite and find a way to not only hold drivers accountable, but find ways to actually change the laws AND have them enforced to put angry, distracted, and impaired drivers away

Posted July 21, 2026

STOCKHOLM (BRAIN) — Despite what it called a “challenging” North America market and  decreased Sport & Cargo Carrier demand, Thule Group's net sales increased slightly year-over-year in the second quarter.

Posted July 21, 2026

GLOUCESTERSHIRE, United Kingdom (BRAIN) — Cyclist and theoretical physicist Albert Einstein once wrote, "Life is like riding a bicycle. To keep your balance, you must keep moving." The bike saddle that once helped Einstein maintain that life balance hasn't moved and remains available for purchase after an auction failed to generate bids during a Dominic Winter Auctioneers events here in May and in October.

Posted July 20, 2026

BOULDER, Colo. (BRAIN) — Simple Cycling Maps is expanding beyond Colorado with an OZ Trails Bike Park Map project in Bentonville, Arkansas.

Posted July 17, 2026

ST. PAUL, Minn. (BRAIN) - Grand Performance, the Twin Cities’ bike shop that gave birth to an industry aero wheel pioneer, has closed.

Posted July 16, 2026

HONOLULU (BRAIN) — Hawaii Gov. Josh Green on Wednesday signed into law an e-mobility bill that defines and bans e-motos in certain locations while regulating low-speed e-bikes the same as non-electric bikes.

Posted July 16, 2026

STOCKHOLM (BRAIN) — MIPS net sales increased 72% year-over-year in the second quarter with the Sports category — which includes bike and snow helmet sub-categories — growing by 51%.

Posted July 16, 2026

WINTER PARK, Colo. (BRAIN) — San Util Design, a company that handcrafts bags and gear for backcountry travel, bikepacking, and mountain biking, is moving operations from Colorado to Bellingham, Washington. The move, which was planned for the end of June, coincides with changes to San Util’s business model.

Posted July 15, 2026
Getty image.

Digital marketing presents our best opportunity to reach new riders, cultivate occasional ones, and ultimately lower some of the barriers to entry.

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