News
The U.S. cycling industry’s race to the bottom started half a century ago with the end of the Bike Boom. Here’s why we’re still in the same race today.

CARLSTADT, N.J. (BRAIN) — Velo Star is moving its operations from New Jersey to Oklahoma City this winter as it pivots to focus on sales and distribution of Italy’s Wilier Triestina bikes.

The new event, called the U.S. Bicycle Market Forum, is targeted at international brands either operating or hoping to operate in the U.S. bike and e-bike market.

BERKELEY, Calif. (BRAIN) — At least a handful of major suppliers to Wrench Science have received emails from the retailer informing them of an impending closure.

WASHINGTON (BRAIN) — President Donald Trump on Friday reversed the step he took on Monday to close the de minimis loophole, which allows packages valued at less than $800 to enter the U.S. duty free.

LONGMONT, Colo. (BRAIN) — Dirtlabs Suspension service now will offered at REI Co-op bike shops nationally.

STOCKHOLM (BRAIN) — Thule Group net sales for the fourth quarter increased 7.2% year-over-year thanks to revenue from Thule's recent acquisition, Quad Lock.

SAN MATEO, Calif. (BRAIN) — GoPro revenue decreased 32% year-over-year in the fourth quarter and 20% in 2024 with its founder and CEO saying the action camera brand intends to reduce expenses this year.

WASHINGTON (BRAIN) — The bike industry is closely watching new legislation introduced in the House, which would give the president a powerful weapon in negotiating trade agreements with every nation on the globe.
By Bob Lickton

WASHINGTON (BRAIN) — After steep declines in 2022 and 2023, the number of non-electric bikes imported last year increased 16.7% to 11.1 million units, according to import statistics released Wednesday.

STOCKHOLM (BRAIN) — MIPS reported fourth-quarter net sales increased 58% year-over-year and yearly net sales by 35% as the helmet technology company's bike sub-category showed revenue growth for the fifth consecutive quarter.