News

Posted August 27, 2024

WASHINGTON (BRAIN) — National Park Service superintendents will continue to have authority over e-bike usage on the lands they manage after an environmental assessment was completed as required by a judgment in a lawsuit.

Posted August 23, 2024
Updated with Aventon comment.

BREA, Calif. (BRAIN) — E-bike manufacturer Aventon was the victim of a fake Facebook page and website, advertising discounted models of up to 70% off retail.

Posted August 23, 2024

MEQUON, Wis. (BRAIN) — Hayes Performance Systems laid off an unspecified number of employees Thursday, the latest company in the industry to show the effects of a stagnant bike market.

Posted August 21, 2024

BENTONVILLE, Ark. (BRAIN) — High-end bike brand Van Dessel will operate a pop-up store here from Sept. 5 until Sept. 25.

The store will be at 918 West Central Avenue and feature a selection of the brand’s most popular models, including road, gravel, mountain, e-mtb, and cyclocross bikes.

Posted August 21, 2024

BENTONVILLE, Ark. (BRAIN) — French cycling apparel brand Café du Cycliste opened a small office here in July with the eventual goal of growing its market share in North America.

Posted August 20, 2024

SAN MATEO, Calif. (BRAIN) — GoPro Inc. will reduce its workforce by about 15% in an effort to reduce operating expenses by about $50 million from its projected current fiscal year amount of $320 million.

Posted August 19, 2024

GIVISIEZ, Switzerland (BRAIN) — Scott's search for a new CEO has concluded with the appointment of two co-CEOs: longtime Scott executive Pascal Ducrot and Juwon Kim. Kim has been an interim CEO since the Scott board replaced longtime CEO and part-owner Beat Zaugg in March.

Posted August 16, 2024
A Tern HSD p5i in Blue/Green.

(BRAIN) — Tern is asking retailers to be on the lookout for 48 of its bikes and e-bikes that were stolen while in transport by rail from Los Angelas to a Tern warehouse in Illinois last month.

Posted August 13, 2024

ROTORUA, New Zealand (BRAIN) — Anonymous industry members have invested NZ$2 million ($1.21 million) into the New Zealand-based fitment database startup Bike Matrix.

Posted August 13, 2024
Steve Gerhartz.

BOULDER, Colo. (BRAIN) — For our August magazine edition, we asked our State of Retail panel members: How are you approaching your 2025 ordering? What, if anything, is different this year?

Posted August 12, 2024

SEATTLE (BRAIN) — Rad Power Bikes laid off an undisclosed number of employees in July, the fifth workforce reduction since 2022.

Posted August 12, 2024

TAIPEI, Taiwan (BRAIN) — Giant Group announced that its first-half revenues were NT$37.23 billion ($1.147 billion), a 12.6% decline from the same period last year.

Posted August 12, 2024

The post-COVID reality is reshaping how both suppliers and dealers conduct their businesses.

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