News

Posted June 27, 2018

MORGAN HILL, Calif. (BRAIN) — LEM, a brand that started in Italy in 1972 making motorcycle helmets, has launched a line of bicycle helmets in North America, with launches planned for the EU and Asia soon.

Posted in Product/Tech
Posted June 27, 2018
By 2022, the brand plans for 90 percent of its total product line to be made from recycled, renewable or organic materials.

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has announced a new "Social Purpose" statement and some ambitious goals for sustainability.

The Shimano-owned brand's new statement is: "Because we believe how we live shapes how future generations ride, we pledge to Ride More and Do More."

Posted in Industry News
Posted June 27, 2018

MONTRÉAL (BRAIN) — Dorel Sports has sold its Sugoi and Sombrio clothing brands to Louis Garneau Sports Inc., Dorel Industries announced Wednesday.

Dorel said it is exiting the performance apparel business to focus on bikes, parts, accessories and electric ride-ons.

Posted in Industry News Tagged Mergers & Acquisitions
Posted June 27, 2018
Aero 80 road wheels will come in both rim- and disc-brake versions. MSRP: $2,099.

SANDY, Utah (BRAIN) — Reynolds has streamlined its carbon wheel line for 2019, offering good/better/best options in road, gravel and mountain, plus a new selection of e-MTB wheels. The company’s reps will begin rolling out the program in July, and Reynolds will debut the line at Eurobike.

Posted in Product/Tech
Posted June 27, 2018

OLNEY, Ill. (BRAIN) — Dahon said its newly restructured management team is committed to strengthening operations and continuing growth.

Posted in International Tagged People
Posted June 27, 2018

LAKE FOREST, Calif. (BRAIN) — BikeExchange, which claims to be the world's largest online marketplace for bike products, will launch this month in Canada, its 10th global market. 

BikeExchange, which opened U.S. operations in 2015, offers retailers custom e-commerce shops and an advertising channel.

Posted in Retail News
Posted June 27, 2018

LAKEWOOD, Fla. (BRAIN) — On July 1, the Look Cycle Group will begin direct distribution to U.S. dealers from a facility in Bradenton, Florida.

Posted in Industry News
Posted June 27, 2018

TREVISO, Italy (BRAIN) — The Sidi Company is warning consumers to beware of websites masquerading as "official Sidi websites."

Posted in International Tagged Web/Internet
Posted June 27, 2018

CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp., USA, has hired two new field marketing and sales representatives to support its Power Assist Bicycle product line rollout and help develop its network of traditional bicycle dealers and specialty e-bike shops.

Posted in Industry News
Posted June 26, 2018

SAUSALITO, Calif. (BRAIN) — True Communications has hired Andrew Bernstein, a former gear editor, senior marketing manager and sales account manager at Bicycling magazine.

Posted in Industry News Tagged People
Posted June 26, 2018
UPDATED

WEST COVINA, Calif. (BRAIN) — Foldaway Solutions, which distributes Oyama Bicycles, Uniche and BTP Bar Tape, is working with BionX Canada's battery supplier to provide replacement batteries for its e-bike conversion kits following the company's bankruptcy and resulting sale of some of its assets earlier in June.

Posted in Industry News

Pages