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ARG Sports add SRM, Silca, O'Neal, Peaty's and Joystick

Published November 26, 2018

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As ARG Sports enters its 8th year it is with great pleasure we announce 4 new brands being added to the portfolio, along with Ceramic Speed and Astute saddle that were introduced in Spring 2018.

ARG is Canada's leading premium cycling distributor, working with product lines that are innovators, segment leaders and strong global brands. Alongside some of our top tier brands like Wilier, Corima, Cinelli, Motorex etc we could not be happier in our newly acquired relationships.

New Brands are as follows:

SRM Power from Germany created and leads the power meter marketplace. More World Tour pro riders use SRM than any other power meter. Their innovation continues to push them to the front of the segment and their unsurpassed accuracy in measurement makes them the all out leader, we are very happy to build a strong market for them in Canada. We are super excited to work with SRM Founder Uli and USA Manager Jeff to spread the SRM brand coast to coast.

Silca is a legendary brand born from the best floor pumps in cycling. Now they have expanded into tools, bags, cages and accessories that dominate the marketplace for premium products with a distinct edge in terms of quality. ARG Sports will cover the Eastern part of Canada, specifically the Province of Quebec and all territories East. Working with Silca CEO Joshua, David, Brandon and the rest of the Silca team will be a fantastic opportunity to grow the Silca brand in Canada

Peaty's was born from the World Cup Downhill racer Steve Peat. Looking to create the worlds first Biodegradable tire sealant that won't dry or ball up. They are quickly making a strong name for themselves working with Dimension Data World Tour team, Rocky Mountain bikes Enduro team and Dozens of downhill MTB pros. They have expanded their line to include super smooth chain lube, "Loam Foam" bike cleaners and degreasers. Having a great relationship with Bryn, Tom and of course Steve himself is such an honor.

O'Neal mountain bike is known for the partnership with Greg Minaar the multiple Downhill world champion and together they have created a world class line up of Mountain bike open face and full face helmets, clipless and flat pedal shoes, innovative goggles and cutting edge protection and apparel. Their patented IPX technology helps prevent rotation impacts in their helmets and also is utilized in much of the knee and body armour to mitigate impacts. We look forward to launching a very successful campaign. Getting to launch at Crankworx this past month with O'Neal Global sales manager Marco, Marketing Director Steve and the team has been a fantastic start to our roll out.

Joystick has been pushing the limits of control components for years and with athletes like Dimension Data World Tour road team, Loic Bruni 3X World DH Champ and the IBIS Enduro World Series team they are a force to be reckoned with. Handlebars, stems, pedals and bar tape are just a few items that offer class leading technology and in house R&D such as the Binary Carbon bars that allow Enduro level strength but XC level weight. We look forward to working with Chris Glew and his team to push Joyride far and wide.

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