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BTI Hires New Midwest Sales Rep Dennis Burg for IL, WI, MO

Published December 5, 2018

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Dec 4, 2018 - Santa Fe, NM - Leading US technical products distributor Bicycle Technologies International (BTI) has contracted Dennis Burg of Forward Motion Sales to represent BTI in Illinois, Wisconsin and St Louis, effective Dec 1st.

BTI Sales Manager Christian Ahrens announced the addition this week as part of BTI's efforts to increase dealer support. "This is a big step for us. We are committed to finding A-list reps like Dennis' whose extensive background can assist shops in growing their business."

Dennis, an industry veteran, brings over 20 years of professional sales experience working for companies like Raleigh and Hawley/HLC and previously owned his own bike shop. "I am happy to have spent nearly my entire adult life working in the bicycle industry. I enjoy adding value to my dealers by representing the industry's very best companies and brands. I am beyond excited to now be representing BTI with its stellar reputation and commitment to IBDs. BTI is a special company and I can't wait to help my dealers experience all that BTI has to offer."

BTI's in-house sales group currently covers territories in California, Washington, Oregon, Colorado, Arizona, New Mexico, and Utah. The distributor is actively looking for experienced independent P&A reps to join its team.

Bicycle Technologies International, based in Santa Fe, NM, has been a distributor of cycling products and accessories since 1993. Offering over 20,000 items and 300 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. BTI's new Reno-Sparks distribution center provides overnight ground delivery to 7 western states. See for more information.

Forward Motion Sales Inc represents the following premier brands in Wisconsin, Illinois and the St. Louis area: BTI, Haro Bicycles, Lizard Skins, Athlos Custom Clothing, ArroWhere High VizClothing, Safetec Helmets, and Osprey in Illinois. Call 847-863-8856 or email for information

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