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Kryptonite Expands Title Sponsorship of CABDA Show Premier Lock & Light Brand to Support CABDA West

Published December 10, 2018

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Canton, MA, USA (Dec. 10, 2018) – Kryptonite®, a brand of Allegion and producer of high-quality chains, cables, u-locks, folding locks, flexible security systems and lights for the bicycle market, is expanding its title sponsorship of the CABDA dealer tradeshow series for 2019 to include CABDA West in San Diego. The all new CABDA West will be held Jan. 16-17 at the Thoroughbred Club Racetrack in Del Mar, Cal.

"We are absolutely ecstatic to have an industry leader like Kryptonite as our sponsor for both CABDA Shows," said Jim Kersten, CABDA show director. "We cannot wait to expand further into different regions of the country."

The CABDA show has experienced impressive growth of 400 percent in its Chicago location over the past four years and, as a result, is expanding the series in 2019 to include the second event, CABDA West.

"CABDA is quickly becoming one of the most important dealer shows we attend annually," said Ron Faverty, Kryptonite global marketing manager. "The show truly seems to focus on convenience for the dealer, which in turn facilitates meaningful conversations in a stress-free environment that is often tough to achieve with larger shows. We're really excited to extend the partnership in 2019 and continue to look toward the future."

The CABDA Mid-West Show will once again be held at the Renaissance Schaumburg in Chicago on Feb. 13-14. The preseason dates for both CABDA shows make them optimal for dealers to attend, with minimal impact to their business due to travel. In addition, the CABDA shows offer free registration for dealers. Last year, CABDA (Mid-West) saw 2,300 attendees from 560 independent bicycle dealers across 27 states. The new CABDA West event in San Diego is conveniently located within 1.5 hours of more than 20 percent of the North American Bike market.

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