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Lightspeed Loyalty Designed for Independent Businesses Makes Its Debut

Published December 13, 2018

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Global POS leader acquires Toronto-based loyalty platform ReUp, launches a complete loyalty solution for retailers and restaurants

December 11, 2018 (Montreal, QC) – Lightspeed, a powerful cloud point of sale system for independent retailers and restaurants, today introduces Lightspeed Loyalty. With its seamless integration of Lightspeed's existing suite of products, the new technology enables merchants to engage customers, reward repeat business and build a loyal following.

Lightspeed Loyalty gives retailers and restaurants the ability to create a dialogue so that first-time guests become regulars and existing customers become more engaged, all from a single platform that creates true brand ambassadors. Going beyond point and reward systems, Lightspeed Loyalty provides businesses with the tools to better communicate and target their customers in a personalized way.

"Retailers and restaurants have always aimed to offer customers a superior level of service, and Lightspeed Loyalty allows them to take that service to the next level," says Dax Dasilva, Founder and CEO of Lightspeed. "We're providing these businesses with the tools to break down barriers, thus fostering strong customer relationships, driving repeat visits and increasing revenues, no matter the season."

Lightspeed Loyalty Key Features:

Rewards Program: Easily set up a customized rewards program with a branded customer-facing app and tools for points management, purchasing products from within the app, and customer credit accounts

Automated Marketing: Create automated campaigns via SMS, mobile push notifications and a drag and drop email builder. Easily target customers with relevant offers based on auto-segmented customer habits and preset Smart Customer Groups

Customer Insights: View customer habits and interests in one place to enhance menu management or inventory selection, pricing, and promotional planning

Native Application (Restaurants Only): Use a custom branded app, for iOS and Android, that allows customers to directly engage with a restaurant and collect/redeem rewards

Existing Lightspeed Loyalty users have already begun to see how these key features have positively impacted their businesses.

"As a menswear and tuxedo store, we often sell for special occasions, so there is a huge opportunity for us to make lifelong customers," explains Matthew McDermott, President of Vittorio Menswear in Rochester, New York. "Lightspeed Loyalty really helps us with that."

"Customers using the Lightspeed Loyalty app are coming back more often, some even three times a day now," says Romain Beiso, Co-founder of Chez Mere Grand in Montreal, Quebec. "They love seeing their meter fill up as they get closer to their free coffee."

This new product launch comes on the heels of Lightspeed acquiring ReUp, the creators of a digital platform that allows business owners to build a branded loyalty program. To date, more than 60,000,000 points have been awarded to over 200,000 customers. With this acquisition, Lightspeed now includes a robust integrated loyalty solution geared towards apparel boutiques, pet stores, quick service establishments and fine dining restaurants, just to name a few.

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