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Wolf Tooth updates MAP policy

Published January 7, 2019

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Burnsville, MN — Wolf Tooth has updated its U.S. minimum advertised price policy to be equal to the MSRP.

As of January 1st, Wolf Tooth has increased its MAP pricing by 5% so it now equals MSRP. The company says this is being done to simplify the MAP policy and enforcement.

"Wolf Tooth has always diligently enforced MAP to keep pricing stable across all channels," said Brendan Moore of Wolf Tooth. "This creates a level playing field for all our dealers and partners whether they are selling in a brick and mortar retail location, online, or both."

Enforcement of this new policy will begin on January 14 to allow time for dealers to update their pricing. Inquiries about these changes can be made to

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