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QBP Announces 2019 Dealer's Choice Details

Published January 8, 2019

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Through Dealer's Choice, QBP and participating brands are working to support retailers in an evolving marketplace, giving them more control over how they spend their money, and working to grow ridership and the health of the industry.

More than just another discount program, Dealer's Choice unites suppliers who support retailers by independently enforcing MAP, having channel integrity, and making great product. Paired with QBP's logistical excellence and QBP-facilitated community outreach opportunities, Dealer's Choice supports a more sustainable industry while keeping retailers front-and-center.

For 2019 Dealer's Choice features smaller up-front commitments, lower buy-in amounts on select brands, and includes four new brands: PDW, Lezyne, CeramicSpeed, and K-Edge.

"Dealer's Choice is much more than just another discount program. It is a realistic look at where the industry is at and what is needed to help our retailers succeed. By partnering with QBP, retailers are signing up for a sustainable strategy that will help them grow," said Chris Negrete, QBP's Director of Distribution Sales. "Although in its fourth year, we are just getting started and the momentum continues to grow for much needed change and long-term thinking. We'll continue to value feedback and keep building."

QBP customers can log into, click on Dealer's Choice and start enrolling in brands today.

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About QBP
Quality Bicycle Products is in the business of bikes. From developing and building a diverse portfolio of our own brands to distributing the top names and best products in the industry, we're doing our part to further bike kind. With distribution centers in Minnesota, Pennsylvania, Nevada, and Colorado, QBP serves a network of more than 5,000 independent retailers. We strive to be an extraordinary business to partner with and to work for, and we have made good on that goal for over 35 years. From our extensive advocacy efforts to our energy efficient facilities, everything we do is aimed at making the world a better place and getting more butts on bikes. 


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