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Illy Anastasi Joins Leatt Family

Published January 28, 2019

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Leatt adds new Global eCommerce Marketing Manager to their International Marketing Team

CAPE TOWN, South Africa  – Leatt Corporation, the inventors of the Leatt-Brace® and a leading developer and marketer of protective equipment and ancillary products for a wide variety of sports, especially extreme high-velocity sports, today announced that Illy Anastasi has joined the Company as Global eCommerce Marketing Manager.

CEO Sean Macdonald commented, "We are very pleased to welcome Illy to the Leatt family. As we expand our product categories each season and engage with our end consumers globally, we are confident that Illy's extensive experience in the in eCommerce markets globally and familiarity with the Leatt brand, products, and team will help us to continue growing our revenues and increase our market share. As Global eCommerce Marketing Manager Illy will be working closely with our distributors and eCommerce retailers to help us achieve these goals."
Anastasi has broad experience in sales, distribution, and marketing of bicycle products in Europe. He was the general manager of Hotlines Europe Ltd, a bicycle product distributor, for 13 years where he developed this forward-thinking distributor into a dynamic company. Hotlines Europe Ltd is a longstanding official distributor of Leatt products in the United Kingdom.

Anastasi will be based in Europe and will support the international marketing and sales team by working with distributors and eCommerce retailers to expand sales and the Leatt brand presence globally.
Mr. Anastasi commented, "After 13 amazing years with Hotlines, the time has come for a new challenge. I am looking forward to a new chapter in our industry with Leatt."

About Leatt
Leatt Corporation develops personal protective equipment and ancillary products for all forms of sports, especially extreme motor sports. The Leatt-Brace® is an award-winning neck brace system considered the gold standard for neck protection for anyone wearing a crash helmet as a form of protection. It was designed for participants in extreme sports or riding motorcycles, bicycles, mountain bicycles, all-terrain vehicles, snowmobiles, and other vehicles.

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