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BTI Hires Sales Rep Herb Hart for NYC Metro

Published January 31, 2019

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(Jan 30, 2019 - Santa Fe, NM) - Leading US technical products distributor Bicycle Technologies International (BTI) has signed Herb Hart to represent BTI in the NY/NJ/CT Metro area effective February 1st.

BTI's Independent Sales Rep Manager, Dave Goeppner, announced the addition this week. "Herb Hart is, without a doubt, one of the best reps in the industry and adding Herb speaks volumes about our growth plans".

Herb is an industry veteran and brings to BTI a lifetime of bike industry and sales experience. Most recently Herb was representing Hawley/HLC in the New York metro area. "I've spent nearly my entire life in the bicycle business and, as a sales rep, I enjoy adding value to my dealers by representing the very best companies. I am incredibly excited to now be a part of BTI. Their passion and commitment to IBDs is evident in everything they do. I know my customers are going to be very impressed".

Herb joins Dennis Burg, who recently started as BTI's representative in the Chicago metro, Wisconsin, and St Louis markets. "We are super excited to have both Dennis and Herb on board and we look forward to adding more great reps during 2019", said BTI's Dave Goeppner.

BTI's in-house sales team currently covers territories in California, Washington, Oregon, Colorado, Arizona, New Mexico, and Utah.

Bicycle Technologies International, based in Santa Fe, NM, has been a distributor of cycling products and accessories since 1993. Offering over 20,000 items and 300 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. BTI's new Reno-Sparks distribution center provides overnight ground delivery to 7 western states. See for more information.

Herb Hart can be reached at 516-658-3264 or via email at
Dave Goeppner can be reached at

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