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Canyon USA Promotes Keith Hnatiuk

Published February 5, 2019

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CARLSBAD, CA – Canyon USA, the American division of one of the world's most innovative bicycle companies, Germany's Canyon Bicycles GmbH, has announced the promotion of Keith Hnatiuk to Vice President of Finance and Operations.

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"Keith exemplifies the 'can-do' attitude, tireless energy, and exemplary work ethic that our founder Roman Arnold inspires," said Blair Clark, President of Canyon USA. "Keith is amongst an elite few who have a very deep analytical understanding of the US market, he has predicted our business model success with "sharp shooter" forecasting accuracy, and he has a calm demeanor that helps drive success at a company growing as rapidly as we are growing."

"It's extremely rewarding to be recognized in this manner and I look forward to continuing to contribute however I can to Canyon's successes," said Hnatiuk. "Canyon USA has the amazing energy and momentum of a start-up and it's been a true joy to be part of a brand that is truly delivering life-changing products to our customers' front door."

Hnatiuk joined Canyon USA as Director of Operations in June 2017, prior to the start of sales in the US, and has played an integral role in helping the company exceed goals for their first year in the market. He previously spent fifteen years at Specialized Bicycles, where he served in a variety of roles doing forecasting, strategic planning and product line management. Prior to Specialized, Keith served as an investment manager and as a controller.

Canyon US is based in Carlsbad, California with a logistics facility in nearby Chino. Canyon has always been at the forefront of engineering, design, and setting the highest quality standards in the industry. The Canyon R&D Department is currently made up of some 50 engineers, designers, product managers and quality controllers. Strength in these areas truly sets Canyon apart as a brand, with innovation and expertise as the top priorities in all processes, from research, to design, to production, to delivery. Canyon also relies on the world's top professionals in every discipline as integral parts of the R&D process. Teams and athletes include two-time Ironman Triathlon World Champions Jan Frodeno and Patrick Lange, CANYON//SRAM Racing, Movistar Team with world Champion Alejandro Valverde, Team Katusha–Alpecin with Marcel Kittel, Leadville 100 Course Record holder Alban Lakata, and the Canyon Factory Downhill Team, led by Troy Brosnan.

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