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JJ Rudman Joins MODe Natural Sports Nutrition

Published February 5, 2019

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Industry Veteran Brings Over 30 Years Experience

COSTA MESA, Calif. (BRAIN) — MODe Natural Sports Nutrition welcomes bicycle industry veteran JJ Rudman to its growing team.

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Rudman joins MODe as the Director of Category Sales tasked with growing the brand through the bicycle, run, outdoor, multisport and online channels.

His experience includes Top 100 retail management as well as stints with NPD and CatEye America.

"JJ brings us extensive experience in developing brickandmortar accounts while understanding how to manage online sales that benefit both the consumer and retailer," said Nikki Halbur, MODe's CoFounder and COO. "We're thrilled to welcome him to our team."

Tammo Walter, MODe's CoFounder and CEO added, "JJ's deep analytical background has already influenced our sales strategies and goals for 2019."

"I look forward to building MODe responsibly through bicycle, run and outdoor retailers," says Rudman. "It's also important to leverage online sales to better support the consumer experience while not undercutting brickandmortar efforts."

Rudman plans to quickly establish a MAP policy and partner with established companies for 3P sales.

ACTIVATE MAX PERFORMANCE & HEALTH MODe Sports Nutrition products are allnatural and only use whole foods, other natural ingredients and natural performance extracts at dosages that have been scientifically tested to reliably deliver results. All products are nonGMO, glutenfree, soyfree, dairyfree, vegan and compliant with WADA (World Anti Doping Agency) guidelines.

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