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Highway Hires New Outside Rep for BC

Published February 20, 2019

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Costa Mesa, CA— Highway Two, leading North America distribution company, joint venture between Continental Tires and Selle Royal Group (fi'zi:k, Brooks, Selle Royal, Crankbrothers), has recently hired Mike Whittle as the territory manager for British Columbia. 


Highway Two Sales Director, Justin Savord, announced the new hire this week to their brand partners and outside team.

"BC is an extremely important market for Highway Two and our partnering brands" said Savord. "In order for our dealers to grow their business, we need to give them as much support as possible to do so. We are excited to partner with Mike Whittle who is dedicated to making that happen."

Mike Whittle had this to say regarding his hire: “We have a very unique riding & market landscape in BC that should allow all of our dealers to flourish with the right product mix. My goal is to provide the best support possible and ensure the dealers in BC have everything they need to succeed.” 

Highway Two, LLC is a joint venture between Continental Tires and Selle Royal distributing Continental, fi'zi:k ,Crankbrothers, Selle Royal, Brooks England, Abus, Knog.


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