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SRAM Promotes Brandwagt and Lagemaat

Published February 22, 2019

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Chicago, IL – February 21, 2019 — Patrick Brandwagt was recently promoted to Global IT Program Director. Brandwagt's main responsibility will be ensuring the business and IT side of SRAM are aligned on their implementation priorities. Additionally, he will manage several ongoing IT projects, as well as contribute to the continuous improvement team.

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Prior to his new role Brandwagt served as General Manager for SRAM Europe BV. He also fulfilled multiple regional operational roles including IT Project Management, Zipp integration manager, Lean Expert, SAP implementation and Customer Service Manager.

Brandwagt will report to CFO, Mike Herr. He has relocated from SRAM's Nijkerk, Netherlands, location to SRAM's global headquarters in Chicago.

Anja Lagemaat has been promoted to General Manager of SRAM Europe BV. She will continue to lead the European Customer Service team, while adding the General Management responsibilities for the location.

Since 2005, Lagemaat has served as SRAM's European Customer Service Manager. Additionally, Lagemaat served various Customer Service roles including Southern Europe Representative and OEM Coordinator. She will report to John Nedeau, SRAM VP Of OEM Sales.

"For the last 15 to 20 years Patrick and Anja have been instrumental leading, managing and continuously improving SRAM Customer Service and Operational performance supporting growing EU OE and Aftermarket business. I'm confident with their ability to continue to improve SRAM's Customer Service and Operational processes delivering even more value to our customers," said Nedeau.

SRAM® is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September 1987, with the invention of its first product, Grip Shift®. Throughout its 31-year history, SRAM has focused on its product development and innovation expertise in all bicycling disciplines. SRAM has also acquired some of cycling's most exciting brands. With 3000-plus employees, offices and manufacturing in 15 countries, SRAM and its brands RockShox®, TRUVATIV®, Zipp® and Quarq® is the second largest manufacturer of bike components in the world.

SRAM Europe BV is located in Nijkerk the Netherlands. It is the location of the European Customer Service and Dealer Service Benelux teams.

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