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Trust Performance Establishes Initial Global Distribution Channels

Published March 6, 2019

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Trust Performance products now available to dealers in France, Switzerland and Lichtenstein.

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(Salt Lake City, UT – March 7, 2019) - Trust Performance has announced the launch its global distribution network, opening formal partnerships with Mohawk's Cycles in France and R-Cycles Switzerland and Lichtenstein. The Message, Trust Performance's debut multi-link front suspension design, will be available for dealer order starting today.

"Creating long-term relationships with international distributors is a top priority for our team," says Rob Aguero, Global Sales Manager at Trust Performance. "Distributors like Mohawk's Cycles and R-Cycles that understand our technology as well as our brand makes for an exciting partnership that we're lucky to be a part of."

Trust Performance launched its first multi-link front suspension design, the Message, in October of 2018. Selected as Pinkbike's 2018 Product Innovation of the Year, the Message is a notable departure from traditional telescopic suspension design that allows the front the front wheel to move up and away from an obstacle simultaneously. It delivers 130mm of contour travel through a Trust Performance engineered twin-tube thru-shaft damper and features a full-carbon chassis, steerer and links. The Message competitively lightweight and resoundingly stiff and provides riders with excellent small bump compliance, increased stability and improved traction.

Mohawk's Cycles was founded in 2010 and focuses on the distribution of premium, and mostly U.S. brands, in France. With a "sky's the limit" philosophy, they pride themselves in offering the best customer service and an exceptional category knowledge across Enduro, XC, Trail, Gravel and TT. French dealers interested in carrying Trust Performance products can reach out to Alexandre Cauchy at adv@mohawks.eu.

R-Cycles, started by Simon Ruchti in 2008, focuses on delivering the best selection of high-end, namely mountain bike products throughout Switzerland and Lichtenstein. Dealers interested in carrying Trust Performance products in these countries can connect with Simon Ruchti at info@r-cycles.ch.

Trust Performance will continue to expand its distribution network to additional countries in 2019. Distributors with interest in learning more about partnership opportunities are encouraged to reach out to Trust Performance at sales@trustperformance.com.

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