ROTOR America fortified in-house technical support with the hire of Ron Yerrick as Technical Operations Lead, based out of ROTOR North America headquarters in Salt Lake City, UT.
An industry veteran, Ron had a lengthy tenure as Marketing Coordinator for CSG, where he handled all aspects of field marketing support & coordination, including a trip as Team Mechanic at the World Championships in 2013. “I’m excited to grow with a brand as dynamic as ROTOR Bike Components, especially this year launching the 1x13 group sets. It’s great supporting our customers with innovative parts to build up their dream bikes,” says Ron.
ROTOR America has delivered steady growth in an industry still finding its footing, and ROTOR VP of Development Lori Barrett says, “Ron brings great tech knowledge and industry relationships at this critical juncture, as we bring this revolutionary product to market. It’s great to add a player as strong as Ron to our SLC team.”
ROTOR America continues to support a robust IBD base from the Wasatch front, working with dealers across the country on award-winning products such as the 2INpower and INpower line of power meters, round & oval chainrings, and bottom bracket psychic services for all.
