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BRIKO USA Partners with Quality Bicycle Products for Bike Helmet Distribution

Published May 20, 2019

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ASPEN, Colo.—Briko USA announces a partnership with Quality Bicycle Products (QBP) to distribute Briko road helmets to bicycle retailers in North America. Renowned for its helmets, protection and eyewear, Briko is now being distributed in the U.S. under ZG Holdings and headquartered in Aspen, Co. ZG Holdings is a business focused on North American distribution of premier outdoor, snowsports, cycling, and active lifestyle brands.

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"We are so excited about rebuilding a classic and authentic Italian brand in this country," said Andi Malboeuf, VP of Sales and Marketing for Briko USA. "Our relationship with QBP is instrumental in the growth of the Briko Gass and Ventus road helmet models. QBP is the leading distributor of specialty bike brands in North America, serving more than 5,000 retailers with just-in-time delivery from six distribution centers. We will work together to help build this brand into top bicycle retailers."

About QBP
Quality Bicycle Products is in the business of bikes. From developing and building a diverse portfolio of our own brands to distributing the top names and best products in the industry, we're doing our part to further bike kind. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver and Toronto, QBP serves a network of more than 5,000 independent retailers. We strive to be an extraordinary business to partner with and to work for, and we have made good on that goal for over 35 years. From our extensive advocacy efforts to our energy efficient facilities, everything we do is aimed at making the world a better place and getting more butts on bikes.

About ZG Holdings
ZG Holdings is a group of talented entrepreneurs that are passionate about building brands they believe in. Located in the hub of the outdoor industry in Aspen, Colorado, ZG Holdings houses several brands within the outdoor, snowsports, cycling and consumer product industries that align with the interests and passions of its founders. ZG Holding's team of in-house expert's support and grow their brands with ERP/CRM, marketing, PR, web design, and direct to consumer sales/marketing services. For additional information, please visit the Company's website at www.zgcollective.com.

 

Briko helmets will be distributed to retailers in North America.

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