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Bicyclebluebook.Com Deepens Marketing, Business Development Team

Published May 23, 2019

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New Vice President of Marketing and Business Development Manager Join


SAN JOSE, CA (May 22, 2019) -, the definitive source for Used Bicycle values today announced the expansion of its team naming Carey Platto Vice President of Marketing and Becky Barstow Southeast Business Development Manager.

"Carey and Becky are exciting additions to our team and will play a fundamental role in growing and supporting our trade-in network and manufacturer relationships," said Ira Becker, President of

Carey Platto joins from The North Face where for the past six years he held leadership roles in Product Marketing and Merchandising for Performance and Youth Apparel and Global Footwear. "I am excited to apply my deep brand experience and passion for cycling to help spread the word about all the benefits that has to offer the cycling community," said Platto. "Our trade-in program helps customers get into new bikes while ramping up sales for IBD's; it's a total win-win!"

Becky Barstow joins the company after retiring from Trek Bicycle where she has spent her career as a Territory Manager supporting Independent Bicycle Dealers in South Florida. "I am pleased to join the team and continue to support IBDs in their efforts to expand and grow their business. I've seen first hand the positive impact an effective trade-in program can have and look forward to supporting our partners develop best practices to capture the opportunity that trade-in provides," said Barstow.

About ( is The Definitive Source of Used Bicycle Values for both consumers and the bicycle industry. The company provides research tools and pricing for tens of thousands of bicycles going back over 20 years. The Authorized Trade-In Program allows consumers to trade-in their used bicycle towards the purchase of a new bicycle at over 1,900 Independent Bicycle Dealers across the United States. also receives over a 1 million visits per month via its website

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