Matt Heitmann (Chief Marketing Officer) and Spencer Powlison (Content Marketing Manager) bring a collective 30+ years of cycling industry experience to fast-growing The Pro's Closet.
Boulder, Colo., June 11th, 2019 - Boulder-based The Pro's Closet is set to explode into the third quarter of 2019 following triple-digit growth in the second quarter, and with the addition of two longtime members and champions of the cycling industry.
Since opening in 2006, The Pro's Closet has grown to become the world's largest and most trusted source for high-quality pre-owned cycling gear. Leveraging a consumer-direct sales model, the fast-growing company recently increased warehouse space to 25,000 square feet and has increased its staff by 50 percent in the last year alone. Two key hires for The Pro's Closet bring a combined 30+ years of industry knowledge and marketing and content experience to the company: Matt Heitmann joins the team as the newly appointed chief marketing officer, and Spencer Powlison comes on as the new content marketing manager.
"To succeed at our vision at The Pro's Closet, I have been on a mission to build a dream team, and Matt and Spencer are key members of that ideal team," said Nick Martin — CEO and founder of The Pro's Closet. "Their skills uniquely match TPC's requirements in terms of where we want to go, successfully navigating this blistering pace we're currently experiencing, and adding the kind of expertise, industry experience, and passion for the sport that are essential to our success."
Heitmann joins The Pro's Closet team after nearly five years with Canyon Bicycles GmbH in Koblenz, Germany. At Canyon, Heitmann served as the chief sales and marketing officer, overseeing the company's global e-commerce sales and marketing departments during the German direct-to-consumer brand's most aggressive revenue growth and international expansion periods. Before joining Canyon, Heitmann served as the global head of brand marketing and communications for BMC Switzerland. Prior to BMC, Heitmann was instrumental in the growth of the Competitive Cyclist brand which led to its acquisition by Backcountry.com, where he served as director of sales and marketing for all Backcountry bike sites.
