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Berd Spokes Now Available Through BTI

Published July 8, 2019

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Santa Fe, NM - Leading US technical products distributor Bicycle Technologies International (BTI) is now distributing components from Berd Spokes.

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Berd LLC, a Minnesota spoke manufacturing company started by three engineers and avid cyclists, sells the world's lightest bicycle spokes. Because the spokes are made of an advanced polymer, they are less than half the weight of high-end metal spokes and produce a smoother ride by damping road vibrations. Berd spokes have better fatigue life than metal spokes. They outperform metal spokes in all disciplines from downhill mountain biking to criteriums.

"The primary customers for Berd spokes are gravel and XC riders looking for the highest-performing wheels on the market." says Charlie Spanjers, Berd Co-founder. "Our customers describe wheels with Berd spokes as wicked fast, stiff, responsive, and with incredible damping of vibrations."

Berd spokes are compatible with conventional rims and hubs, including both J-bend and straight pull hubs. Bicycle shops can build wheels for their customers with their favorite hub and rim brands, or they can order complete wheels directly from BTI. When ordering individual spokes, Berd spoke lengths should be calculated with Berd's online spoke calculator prior to ordering. Individual spokes and the Berd Builder's Kit can be purchased directly from BTI's website.

"We are excited to launch this partnership with BTI, which will enable a broad base of bicycle retailers across the country access to our product." says Spanjers. "BTI has a track record of providing excellent technical products and services for suspension. Wheels are an extension of suspension, so our spokes fit in perfectly with their portfolio of highly-technical suspension and wheel products."

"Dealers have come to expect BTI to introduce new technologies that disrupt the norm. Berd's game changing polymer spokes are a lighter, stronger alternative to conventional steel spokes." says Preston Martin, BTI President. "Shops can either buy the spokes from BTI for custom builds or BTI's Wheel Factory can build the wheels for you."

About BTI
Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV has been a distributor of technical cycling products and accessories since 1993. Offering over 20,000 items and 300 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. BTI's Wheel Factory offers complete wheel assembly and repair services from its Santa Fe location. See www.bti-usa.com for more information.

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