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Trust Performance Broadens Global Distribution Network

Published August 29, 2019

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Trust Performance partners with three new distributors to bring Trust Performance suspension to dealers in Japan, Spain, and Israel.

(Salt Lake City, UT – August 28, 2019) - Trust Performance, industry innovators in suspension technology, today announced the addition of three new distribution partners in Japan, Spain, and Israel. Diatec, Ltd. will oversee the distribution of Trust Performance suspension in Japan, Bikecomp, SL will handle distribution throughout Spain, and Bike Cave will manage distribution in Israel. Starting today, dealers can place orders with these partners for Trust Performance’s debut multi-link front suspension design, Message.

“Growing Trust’s global distribution network has been a major focus for us since we started,” remarked Trust Performance Global Sales Manager, Rob Aguero. “We’re honored to partner with these three new distributors. They each understand our technology and brand identity and will really help us to take Trust to the next level of distribution and service.”

Trust Performance launched its first multi-link front suspension design, Message, in 2018. Selected as Pinkbike’s 2018 Product Innovation of the Year, the Message is a notable departure from traditional telescopic suspension design that allows the front wheel to move up and away from an obstacle simultaneously. It delivers 130mm of contour travel, employs a Trust Performance engineered twin-tube thru-shaft damper and features a full-carbon chassis, steerer, and links. The Message is competitively lightweight and resoundingly stiff, providing riders with excellent small bump compliance, increased stability and improved traction.

Japanese distributor Diatec, Ltd. started 2004 and focuses on the distribution of traditional, innovative, and soulful cycling brands. Japanese dealers interested in carrying Trust Performance can reach out to Shin Kano at

Spanish distributor, Bikecomp SL was founded in 1994 and provides Spanish and Andorran dealers with high-end mountain bike brands, like Santa Cruz, Chris King, and Ibis. Dealers can contact Félix Torija at for more information on carrying Trust Performance suspension.

Israeli distributor Bike Cave fills the need for unique and high-performance bikes and bike equipment in the Israeli marketplace. They stress the importance of incredible customer service and an experience that changes rider habits and perceptions. To place orders for Trust Performance suspension, Israeli dealers can contact Itamar Shalom at

As Trust Performance continues expanding its global distribution network, distributors with interest in learning more about partnership opportunities are encouraged to reach out to Trust Performance at


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