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Beeline Announces New Board of Directors

Published November 14, 2019

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Adding Technology and Cycling Industry Expertise to the Team

Los Gatos, Calif. (November 14, 2019) – Today Beeline announced new appointments to their board of directors. The new directors are Beeline Founder, and former Beeline CEO Peter Buhl, WebDevEngines Founder Nick Crafford, former Accell North America CEO John Short, Beeline President Peter Small, and Stratafusion Group’s CEO, Ken Crafford.

“I am pleased that we have convened a board with tremendous experience in software, consumer marketing, and the bicycle industry to assist the Beeline management team as they innovate to provide software solutions to connect the rider, retailer and bicycle brands,” said Pete Buhl, Beeline Founder.

New board member Nick Crafford brings over a decade of cycling industry experience to the team. He has been CTO for numerous high-tech start-ups, and has extensive web development know-how, specializing in mission critical web/native applications, high traffic consumer sites, e-commerce, and large scale B2B integrations.

John Short complements the other board members with decades of experience running large global organizations, deep knowledge in consumer marketing, strategy development, mergers & acquisitions, and team building in fast growth/start-up situations. John’s most recent role was CEO of Accell North America.

Newly appointed as President, Peter Small joined Beeline in 2015 and oversaw marketing, operations, and finance during his tenure. Pete is passionate about cycling and the cycling industry, and he brings with him a wealth of experience from his time at Target, where he managed product lines and sourcing relationships.

Ken Crafford led the Beeline acquisition and is CEO and Founder of StrataFusion Group. He rounds out the board as an information technology entrepreneur with vast experience in the fields of strategic technology services, enterprise architecture, cloud technology tools/applications, and complex project delivery. Ken is an active board member in the technology space.

Beeline has seen continued growth with the addition of new retailers and brands since the company’s acquisition in October 2019.


About Beeline

Beeline was founded in 2013 and is focused on delivering software solutions for the bicycle industry. Beeline software has facilitated over 35,000 service and fulfillment appointments connecting riders with independent bicycle retailers. Beeline software seamlessly connects the rider, retailer and bicycle brands for real-time service and fulfillment scheduling.page1image13568640







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