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Maxxis named official tire sponsor of Western Spirit

Published December 9, 2019

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MOAB, Utah—Western Spirit is delighted to announce Maxxis as their official bicycle tire sponsor for the 2020 season. Maxxis is a highly respected, world-class tire company that the guides look up to. The Western Spirit guides will be running Maxxis throughout the season and look forward to the large variety of models in the Maxxis lineup as well as their legendary dependability.

"The guides are the very heart and soul of our company and demand the best. They're outside seven days a week in the most extreme conditions you can imagine from Canada to Mexico says owner/guide Mark "Sevy" Sevenoff. Not having to worry about their equipment is what we aim for and why we align ourselves with only the best. That way they can give more attention to taking care of the guests, our number one job, and showing them the best week of their lives."

About Western Spirit: Western Spirit is a cycling company who organizes road and mountain biking trips in our National Parks, National Forests and BLM lands. The trips range from mellow family-style outings to 5-day package rides above 11,000 feet on world-class single track. They also run product launches, press events and team building trips for corporations interested in giving their employees and corporate partners a challenging bike experience that will be both emotional and physical. It's all about connecting people with their equipment, the trail, their guides and themselves.

About Maxxis:  For more than 50 years, Maxxis has offered bicycle tires of exceptional quality. Trusted by champions across a range of cycling disciplines, Maxxis products deliver what riders demand, from solid traction on mountain paths to low rolling resistance on city streets. Maxxis also offers high-quality products for automotive, light truck, motorcycle, ATV, lawn & garden and industrial use. The company has operations in Asia, Europe and North America, and its products are distributed in approximately 180 countries. For more information, please visit

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