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Fuji welcomes new marketing agency, e-commerce and social media specialist

Published February 5, 2020

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Philadelphia, PA — BikeCo LLC is financially sound and ready to start the new year with new investment focusing in multiple fronts. This includes new collaborations and a reimagined focus on the brand for future success. With this, we bring new and refined existing strategies to build on our continued support of our retail customers.

To usher the Fuji brand through the next era of its digital branding experience, we have committed to a partnership with a new marketing agency. PINE, a "Naturally Creative" Strategic Consultancy, will help us share the message of this iconic brand in our markets and to solidify the brand's evergreen position in the minds of current and prospective customers.

"We are excited to deliver the new message for 2020 and beyond. We are celebrating the 120th year of the Fuji brand, and with the dedicated support and trust of our loyal customers we have a bright future ahead", noted Frank Zimmer, BikeCo's President. "PINE is a dynamic marketing agency with a passion for the bicycle business, and one that I have worked with multiple times over the past 20 years", commented Zimmer. "Their expertise ranges from pharmaceuticals to action sports, but cycling is a true passion of Buzz Miller, PINE's Co-founder, making the connection with our brands a natural one for him and his team."

Buzz comments that "Frank and I have a long history of working together, all the way back to the early days of his independent bike shop. We share a love for the Fuji brand and my partners and I are truly excited to help develop new, creative ideas as part of their continued growth and success."

Additionally, we are excited to welcome our new E-Commerce and Social Media Specialist, Elspeth Huyett, to help transmit Fuji's refreshed message. Elspeth is an industry veteran and avid cyclist with past experience working with multiple, leading cycling brands as well as Bicycling Magazine. "Fuji has always held a special place in my heart since learning to ride on a Fuji track bike 16 years ago at T-town. I'm looking forward to joining the team during this exciting time and sharing the history and innovation that makes this brand so iconic," commented Huyett.

To further lay the foundation for BikeCo's future success, we continue to work outside of the borders of traditional bike business with the SE brand. SE spends much of its efforts on collaborations with key lifestyle brands and the music and sports industries as well as being an active and integral part of the community. "It's more than just selling bikes; we have a responsibility to our communities and the kids who support the brand. Giving back to local and national organizations and public shared areas for bike riding is part of our mission for 2020 and beyond" said Frank Zimmer. This year, we have some even bigger partnerships on the horizon so stay tuned for what's next.

For more details and insight on what is to come, find us at Sea Otter, CABDA, Philly Auto Show, DUB Tour, Taipei show and many other events throughout 2020!

About BikeCo LLC

Based in Philadelphia, PA USA, BikeCo LLC is the exclusive Distributor of the Fuji Bicycles, SE Bikes, Breezer Bicycles and Tuesday Cycles brands in the Americas, Africa and Southern Asia.

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