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Quality Bicycle Products Announces 2020 U of Q Brand Camp, formerly SaddleDrive

Published February 25, 2020

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Quality Bicycle Products' 2020 U of Q Brand Camp (formerly SaddleDrive) will take place on September 14–18, 2020 at Kirkwood Resort in Kirkwood, California.

Brand Camp offers invited retailers personalized ride experiences and one-on-one time with QBP bicycle brands Salsa, Surly, All-City and Civia, as well as sales team members. Coupled with product and brand education about these and many Dealer's Choice brands, retailers will leave Brand Camp with knowledge, tools, and inspiration that will give them an edge for 2020 and beyond.

The name change is the result of QBP re-organizing and revamping its events to fall under the U of Q umbrella—QBP's in-house retailer education platform.

"While the event's core purpose hasn't changed, we updated the name to better align our in-person retailer education, with our online education through U of Q," said Meghan Gess, QBP events manager.

"Brand Camp is the ideal event for our retail partners to immerse themselves in our brands," said Gess, "Retailers can ride all of the bikes on the exact types of terrain they were designed for. They don't just learn about the product, they get to experience it, which reveals a much deeper level of understanding."

This will be the first QBP event at Kirkwood Resort, an all-inclusive resort just south of Lake Tahoe. The resort features outstanding scenery and terrain including world-class mountain bike trails for both downhill and cross-country, and excellent gravel and paved road options.

Brand Camp is invite-only. Select retailers will receive invitations in May and June.
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About QBP
Quality Bicycle Products is in the business of bikes. From developing and building a diverse portfolio of our own brands to distributing the top names and best products in the industry, we're doing our part to further bike kind. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, QBP serves a network of more than 5,000 independent retailers. We strive to be an extraordinary business to partner with and to work for, and we have made good on that goal for over 35 years. From our extensive advocacy efforts to our energy efficient facilities, everything we do is aimed at making the world a better place and getting more butts on bikes. For more information about QBP, visit our website.


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