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ABUS Announces New President and Sales Director for North America

Published March 18, 2020

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Norman Semmling has been promoted to President & CEO of ABUS USA LLC. (Phoenix, AZ), the home security division of ABUS in the United States. Norman will remain as General Manager of ABUS Mobile Security, Inc. and will continue to oversee the Mobile Security team in Chicago. This strategic change strengthens the ABUS position in North America by creating a stronger working relationship between the two divisions.

In addition, Phil Marmet has been promoted to Sales Director North America for ABUS Mobile Security, Inc. Phil was formerly the Key Accounts – and Sales Manager North America and has been with the company for eight years. "Phil has done a great job and has played a major role in the growth of ABUS in North America and will oversee the team of regional sales managers", said Axel Roesler (Sales and Marketing Director | ABUS KG, Germany).

Phil Marmet added, "I have had the unique opportunity to be a part of the ABUS story in North America since the beginning, and am now excited and humbled to take on the role of Sales Di- rector. We have an outstanding team that has achieved a great deal over the years and I am looking forward to our continued success."

"We are confident these changes will allow us to better serve our distributors and shop partners, and during the transition the entire ABUS team will be available to assist with any needs that may arise", mentioned Daniel Bremicker (Head of Mobile Security Division | ABUS KG, Germany).

ABUS Mobile Security, Inc. is based in Chicago, IL. Named German Brand of the Century, ABUS has been building locks in their own factories since 1924. Backed by five generations of family knowledge, teams of in-house engineers and tool-makers, ABUS has risen to market leader in Europe by using the highest quality materials, rigorous testing methods and constant innovation in their quest to make the best security products in the world. For more information about ABUS visit or contact us via email at

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