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HLC adds HT & 7iDP to brand portfolio

Published March 18, 2020

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(Lexington, SC) — March 18, 2020 — HLC announced today two new brands to their brand offering to US retailers — HT, a pioneer of Taiwan’s grassroots bicycle industry, and 7iDP, a leader in MTB protective gear. 

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7iDP, used by renowned riders and MTB enthusiasts on trails everywhere, has secured a strong position in the industry with its unique technology that provides flexibility, comfort and breathability with maximum protection for all riders. 7iDP’s protective gear is available now on HLC’s website and they will begin to carry helmets this fall. 

HT has been a leader in components and pedals since 1954, boasting one of the best pedal offerings for DH, Enduro, BMX and MTB riders. HT prides themselves as a rider’s brand, designing their pedals with elite riders for all riders.  Pedals and components can be backordered today and will be in inventory by early April.

"7iDP and HT are two amazing brands and their addition to HLC bolsters our off-road selection to our retailers,” said Dave Savard, HLC’s Director of Product and Brand Management. 

 

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