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Garneau Announces New Initiative to Support Bike Shops Impacted by COVID-19

Published April 1, 2020

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St. Augustin de Desmaures, QC and Derby, VT (March 31, 2020) – Garneau adopted a new program designed to support local bike shops facing economic hardship due to the outbreak of the novel coronavirus COVID-19.

The initiative is designed for existing Garneau dealers who placed a pre-season order. These dealers will be able to partake in a profit sharing structure for all non-discounted online orders placed on in the month of April. Upon acceptance into the program, bike shops will be given a unique promotional code to distribute to consumers via email or social media. The bike shop will receive a 30% of the sales reflecting their designated promotional code. This will be given in the form of a credit on account.

Dealers can apply for inclusion in this program here.

"The outbreak of the novel coronavirus has sent us all into uncharted territory, and the economic impacts will be significant and far-reaching. These immediate actions we are taking today also provide a perfect testing opportunity for possible future programs," said Senior Sales Director, Mike Britten. "The new IBD program announced today is a critical step that will mitigate the economic impacts of this unprecedented challenge and communicate our loyalty to the IBD channel."

Once enrolled in the program, retailers will receive photo assets along with their promotional code to share to their customers. The program is designed to be low-effort in respect to scaled operations of the bike shops. Garneau will manage all service, shipping, and returns.

"These are challenging times, but together, we are resilient, and together we will get through this and continue to grow alongside our retailers," continues Britten.

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