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The NBDA rallies resources to support bike shops across the country

Published April 22, 2020

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Like millions of small businesses across the country, bike shops are facing historic circumstances. Some have closed their doors temporarily while others remain open as essential businesses, continuing to serve customers as demand for bikes and service skyrocket. In these uncertain times, the National Bicycle Dealers Association (NBDA) is bringing together resources from industry thought leaders to support small business owners across the country.

These resources are available thanks to industry donors who are committed to helping bike shops thrive, as well as NBDA member shops who are the heart of the organization and the bike industry. 

Resource page: The NBDA COVID-19 Resources for Retailers page is an invaluable hub for dealers to learn about financial support packages for shops and employees. Visitors will also find an extensive directory of articles and resources by industry experts, including links to related content in the NBDA’s blog, Outspokin’.

Podcasts and webinars: The NBDA’s podcast, Bicycle Retail Radio produced a series of episodes in which experienced retailers shared tips and best operational practices. They also brought together experts for webinars, including Communication Strategies During the COVID-19 Crisis and Live to Ride Another Day (coming April 28), a webinar that addresses head-on the reality of facing a business closure. 

Consulting services: NBDA members have exclusive access to consulting services with David DeKeyser, a former bike shop owner who now dedicates his career to helping bike shops succeed. 

NBDA Facebook group: It’s never been more important to bring retailers together. The NBDA Facebook group has become a vital connection point for owners to share tips and offer support.

FREE access to Beeline: Bike shop service departments have never been busier, but NBDA members can now save time with free service scheduling through Beeline Connect

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serve our members even during this challenging time—but we need your support. 

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

Contact Rachelle Schouten, Development Director, at for more information about the NBDA. 

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