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New Distribution For Racer In Canada

Published May 26, 2020

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Montreal – QC, May 26th, 2020

RACER®, the 93 years old French glove and protective gear specialist is pleased to announce its expansion in Canada through its subsidiary RACER GLOVES CANADA. After having had its cycling collection  distributed by Distribution Lyncée for the last three-year, RACER® is now handling its distribution, moving to a direct-to-retailer scheme in Canada to better service its partners and cover the community coast-to-coast from its main North American office in Montreal – QC and shipping from its Warehouse in Lachine, QC.

To leverage its presence, RACER appoints new outside Canadian representatives for Ontario & Quebec. 

Eric O’Brien – PSI Marketing, will represent the RACER® brand through the Winter and Heated line in the province of Ontario. Eric made his debut in the industry in the 90’s and has successfully maintained his “dream job” that we are happy to be part of. Relocated from BC, Eric has established a solid reputation in Ontario for its outstanding service, involvement, and passion for the industry, not to mention his sense of humour.

Eric quote “I am very happy to be representing this iconic brand and building its success with my dealers”

You can reach Eric at  

 Mathieu Larochelle & Frank Martel – Agence Mathieu Larochelle will represent RACER® in the Eastern and Central Quebec. Mathieu has established his agency in 2009 and made his reputation through his outstanding service and involvement within the industry. Frank has joined the agency along the way, after many years working on the other side of the industry as a buyer, to keep developing the territory. They form a rare duo recognized across Quebec. They both work hard and play hard!

 Mathieu quote:” Whether you want to ride like a pro, or you want to improve, be comfy and well protected, in both case - all you need is RACER®! The best protections and the best gloves you can find…that’s it!”

You can reach Mathieu at

 We are very proud and excited to extend our collaboration with Eric, Mathieu and Frank to grow the brand in Canada. We have a long heritage providing unique, high-quality products. Our current retailers are remarkably committed and with this team that shares the same core values, I believe we have the potential to become a great option for all Canadian riders and sliders looking for high quality gloves and protective gear. We are looking forward to offering great value to the Canadian retailers and their customers that’s are seeking a fresh new brand in the market” said Jonathan CHAPUT, VP Sales of RACER GLOVES CANADA.

 RACER is also seeking for an outside sales rep in Alberta to complete its team.



 RACER is almost a century old, Est.1927, and the French leader of the Outdoor Gloves industry in France. Present in the Ski/Board, Cycling, Motorcycling, Equestrian and Paragliding industries and distributed in 22 countries, RACER® has established a long-standing reputation in crafting premium and long-lasting products for the Outdoors. Learn more about RACER® full line and history at


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