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SUPACAZ signs with VINA as new U.S. Distributor

Published June 5, 2020

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Oklahoma City, OK-Effective immediately, Vittoria Industries North America (VINA) will now distribute the Supacaz product line.

Supacaz adds to the already robust VINA offering, which includes Vittoria tires, wheels and accessories, Selle Italia and Selle San Marco saddles, and 3T components.

Supacaz is the latest brand to join the restructured VINA business, which is focused on adding more quality brands to their already strong portfolio.

The addition of Supacaz aligns with this new focus, as an innovative brand who is a category leader in handlebar tape, grips, and bottle cages. VINA is fully operational and shipping orders as normal, with a full stock of Supacaz product to meet any need.

To support dealers, VINA has created two unique Supacaz programs for both new and current VINA dealers. Both include structured merchandised layouts, free POP, and loyalty incentives.

For more information on the VINA Supacaz sales programs, please contact your local VINA Rep, or call VINA directly at 1-800-223-3207.

About Vittoria
Vittoria is the legendary brand of Vittoria Industries Ltd., an international industrial group producing premium race tires and wheels for road and MTB race and sport bicycles. It pioneered the famous and unique cotton casings to offer very fast, safe and comfortable tubulars and tires for professional bicycle racing.

After several years of intense research, Vittoria launched a full range of premium tires and carbon wheels utilizing a revolutionary new material called graphene. Vittoria produces yearly many millions premium bicycle tires of which an ever-increasing part (already more than 1 million) race tires are using graphene. This makes Vittoria the world largest graphene buyer in the tire segment. Together with its famous cotton casing, the graphene enhanced tread makes them the fastest tires in the world. For more than 40 years, Vittoria tires were used by many professional racers who won many victories. Vittoria grew into the largest premium bicycle tire producer in the world working with several leading tire companies.

Since 3 years Vittoria wheels were added to the product range satisfying a fast growing demand.

Vittoria SpA based in Italy was recently invited to become Associated Member of the Graphene Flagship. This is a Consortium created by the Commission of the European Union. The Consortium brings 170 academic and industrial researchers in 23 countries together. With a budget of € 1 Billion, it promotes and support research and development of graphene in many applications.

Vittoria Spa, located in Brembate, Italy is responsible for sales in EMEA and LATAM, Vittoria North America Inc. located in Oklahoma City, OK USA is responsible for sales in the USA and Canadian market and Vittoria APAC Ltd for sales in the APAC region. Lion Tyres Ltd, is

Vittoria's fully owned factory located in Thailand where besides an important R&D Centre all production is located.

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