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Bosch eBike Systems opens new Asia-Pacific headquarters in Taichung, Taiwan

Published June 16, 2020

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A technical training centre

Taking into account the growing demand of electric bikes worldwide and Taiwan's leading role in the bicycle industry, Bosch established its eBike Systems Asia Pacific headquarters in Taichung this April. A technical training centre will also be established in the headquarters, bolstering just-in-time support and professional training for the company's industry partners. The move signals Bosch's strong commitment to increase its footprint in the Asia-Pacific region following successful market entries in Australia, Japan and New Zealand within the last six years. The new Asia-Pacific headquarters is located in Taichung City, Nantun District and supports central business functions including sales, marketing, product management, business development, quality management, technical support and service.

Expanding the company's footprint in the region
Bosch eBike Systems has been active in the Asia-Pacific region since 2014. With successful market entries in Australia, Japan and New Zealand, more than 30 well-known bicycle brands have put their trust in "epowered by Bosch" products in Asia-Pacific. The company also sees great potential in the region and is planning to expand its presence further by bringing innovative solutions that enrich the personal eBiking experience.

Claus Fleischer, CEO of Bosch eBike Systems said: "Our goal is to continue to set the pace in the field of bicycle mobility and to promote further development. It is important for us to be where our partners in the bicycle industry are. Taichung is among one of the world's most important bicycle industry clusters, it is vital for us to have a base here in strengthening the connections and reinforcing our support."

David Howard, Vice President and General Manager of Bosch eBike Systems Asia-Pacific said: "We are committed to supporting the growth of the industry. Given that a vast number of eBikes are manufactured and assembled in Taiwan, Vietnam, and China, we will intensify our support and training to our globally active partners. Our team is comprised of bike industry professionals, as well as Bosch eBike experts, and we are confident that we can fulfil the global market requirements."

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