You are here

Advocates launch Women’s Cycling Day in October

Published June 23, 2020

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

Industry advocates are proud to formally announce the creation of Women's Cycling Day. An annual event that brings together women to experience, share, and express their love of cycling!  #womenscyclingday

Women’s Cycling Day will take place annually the second Saturday of October; with the inaugural event October 10, 2020.  This international day will lead up to an actual Women’s Cycling Festival in Boston, Mass., scheduled for Mother's Day Weekend, 2021.

Women’s Cycling Day was dreamt up in 2020 between two cycling industry veterans; Heather Mason (Bianchi Bicycles) and Lauren Hefferon (Ciclismo Classico). Mason, an advocate for cycling, in large worked to give formality to the day. Combining energy and resources gave development to planning for a dedicated day celebrating women’s cycling. Mason will work to bring Industry Suppliers, Independent Bicycle Dealers, Advocacy Organizations, Membership Clubs, Groups, and Individuals nationwide together in celebrating this inaugural day dedicated to women’s cycling.

“For the past few years I have worked to give roots to the Bianchi Women Program. The energy of our program members and the profound effect we have had with our retailers and community at large, has driven me toward a more dedicated focus on Women’s Cycling Advocacy,” said Mason. “Creating this day is a big step forward for Women’s Cycling.” Heather Mason is known for her work with Bianchi Bicycles as well as monthly columns for Bicycle Retailer and Industry News.

Lauren Hefferon (Ciclismo Classico) added:  I developed the idea for the Women Cycling Festival to bring women together and celebrate all things cycling. The Women’s Cycling Festival, to take place in Boston, Mass., over Mother’s Day Weekend 2021, is the perfect opportunity for women of all ages to gather, ride, learn and have fun together. This official Women’s Cycling Day is the perfect complement to the festival and the work I have done to cultivate travel and adventure with our female guests.  Creating a day dedicated to women’s cycling and a real live Women Cycling Festival aligns and brings life to our mission to showcase the many benefits of bicycles and encourage women to be energized, inspired, and empowered on every ride”.

Similar to IMBA’s International Women’s Mountain Bike Day, launched in 2018, Women’s Cycling Day will use social media as the primary source to get the word out. Bicycle shops, community organizations and individuals alike are encouraged to organize events and activities centered around celebrating a shared passion for the bicycle. 

In a time of social distancing, Women’s Cycling Day 2020 begins with encouraging female cyclists of all ages to share their passion for cycling within their online communities. Using dedicated social posts, cyclists are urged to post a cycling related photo with a story about why they ride, as well as mentioning a female friend they introduced to the sport.  Cyclists are encouraged to tag #womenscyclingday in their posts! 

For more information on Women’s Cycling Day please contact see webpage:

Join the Conversation