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Distributions Lyncée to distribute Northwave in Canada

Published July 8, 2020

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Lévis, 7 July 2020. – Distributions Lyncée adds the Italian brand Northwave, world leader in biking and snowboard. As of July 2020, Lyncée will be offering the 2021 collection of cycling shoes and clothing to its customers across Canada from its ever-expanding catalogue of products.

The Northwave brand, already available in Canada, wanted to enlist the services of a distribution partner capable of serving the market with a sales team present throughout the country, as well as provide much faster accessibility to its products.

"With Distributions Lyncée, we now have a partner we can rely on, one with the ability to offer a truly local service to bike retailers nationwide. This will enable us to further strengthen Northwave's positioning as an innovative brand with exceptional products," says the Italian company's General Manager Davide Rossetti.

"Northwave is an iconic brand combining Italian know-how and distinctive style which manufactures shoes and clothing that offer both performance and comfort. With products for road and mountain biking, as well as for recreational and competitive cyclists, the product range is very comprehensive and even includes a line of autumn and winter shoes, ideally suited for the Canadian climate. Our sales team throughout Canada is already very much looking forward to presenting the 2021 Northwave products to retailers," asserts Distributions Lyncée President Nathalie Samson.

About Distributions Lyncée

Our mission is to offer medium- to high-end quality products that are distinctive in their use and innovative in their design or that are simply exclusive to the North American market. We are also committed to sourcing products that are recognized in their home market. The companies that we represent in the Canadian market all share the same concerns and the same environmental values as us.

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