You are here

United Wheels' Specialty Retail Brands Expand Sales Force Across the U.S.

Published July 31, 2020

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

Two new appointments and a promotion increase support across speciality bike retailers

MIAMISBURG, Ohio, July 30, 2020 – United Wheels Incorporated (UWI), parent company to Niner Bikes, VAAST Bikes, and Batch Bicycles, has recently welcomed two new district sales managers and made one promotion to strengthen its support of speciality bike retailers across the U.S. The company has hired Adam Andrade to serve the Mid-Atlantic region, Jeff Chattin to serve the South-Central region, and has promoted Jonathan Phillips to serve Florida and Georgia in the East.

Adam brings 18 years of experience from Cycling Sports Group, Giant Bicycles and as an independent rep. Jeff joins UWI with 32 years of experience from Giant, Trek, Jamis, Accell, and most recently Bike Co. Jonathan Phillips was promoted from a marketing position within Niner Bikes to a district sales manager for the UWI brands.

As the Specialty retail business continues to grow for UWI, the company has prioritized building its sales team and general operations to better support retailers in all U.S. regions.

"We've seen exceptional growth across these key markets and we are so privileged to welcome industry experts like Adam, Jeff, and Jonathan to our team in order to better serve our customers," says Morten Kristiansen, General Manager of UWI Specialty Retail Business.

Despite challenges that the COVID-19 pandemic poses, UWI brands have seen increased demand across Niner Bikes, VAAST Bikes, and Batch Bicycles. Most recently, Niner Bikes has launched its first e-bikes, the e9 series. With more product launches planned later this year across all Specialty Retail brands, UWI will continue to invest in supporting dealers and expanding its sales and service capabilities in the regions it serves.

To learn more about Niner Bikes, Batch Bicycles, and VAAST Bikes, visit:

Batch Bicycles |
Niner Bikes |
VAAST Bikes |


United Wheels Incorporated (UWI) is a global holding company of outdoor brands including Specialty Bike Retailer-based companies such as Niner Bikes, Batch Bicycles, and VAAST Bikes. UWI brands ship more than 5 million bicycles annually to thousands of retail locations throughout the U.S. and more than 40 countries. UWI products are known for durability, innovation, comfort and style for every member of the family.

Join the Conversation