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Brian Van Pelt Joins Stromer North America as Director of Sales

Published August 4, 2020

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Van Pelt Ushers in Improved Dealer Relations with Growing North American Team

Aug 4, 2020 (Vista, CA)– Stromer North America is making moves thanks to the hiring of cycling industry veteran, Brian Van Pelt as the Director of Sales. Van Pelt has worked in the industry for more than 20 years in sales, business and market development for companies like Specialized and BH Bikes. Van Pelt also worked in a number of independent bike retailers. Thanks to this experience, Van Pelt is knowledgeable about both sides of the business.

"Stromer presents a unique, highly innovative, and compelling premium product with opportunity for significant growth," Said Van Pelt. "I am committed to maintaining the highest level of sales, technical support, and customer service, But most of all, I'm looking forward to nurturing and growing the relationships with our retail partners."

Van Pelt works alongside Dan Delehanty who is the Stromer North American General Manager. Delehanty formerly worked for Pon, BMC and IBDs. Together the two streamlined Stromer's operations in the United States and Canada by shipping from one warehouse location in Vista, Calif., conducting a comprehensive quality assurance inspection on each unit shipped from the Vista location, and standardizing customer service and warranty efforts. Stromer has also hired TRUE communications to head up all marketing efforts in the region.

"Brian has the experience needed to deliver for our dealers," said Delehanty. "As the Stromer brand continues to grow in North America, I am honored to work alongside Brian and offer products and services that are bar none in the E-bike segment and beyond."

Stromer bikes are available around the world in a variety of models including the ST1, ST3 and ST5. For more information visit

About Stromer
Stromer is based in Oberwangen, Switzerland and brings precise Swiss engineering to life through their Speed Pedelecs with integrated design, full connectivity and outstanding ride quality. Stromer makes E-bikes focused on the rider experience for road and commuting. Since the company's founding in 2009, Stromer works to shape the future of mobility by specializing and only developing Speed Pedelecs - there are no distractions. Thanks to a pioneering nature, 70,000 Stromer bikes are on the move around the world. For more information visit .

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