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Light & Motion Welcomes New Bike Sales Manager

Published August 5, 2020

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Eric Addicott brings over 25 years of sales experience.

August 4, 2020 – Marina, CA – Light & Motion is pleased to welcome Eric Addicott as the Sales Manager of their bike division. Eric brings over 25 years of sales experience in the bike industry as a rep and sales manager for brands ranging from Scott, Electra and Pure bikes to accessory brands including Club Ride, Ryders Eyewear and Timbuk2.

"I was drawn to the quality and well-engineered products that Light & Motion designs and builds. It is a premium brand with significant competitive advantages that provide Light and Motion room to grow and thrive in what is a very competitive market," said Eric.

"We are thrilled to attract Eric to Light & Motion" says Daniel Emerson, CEO. "Eric's experience and natural proclivity towards quality products is a real plus. Throughout his career, Eric has made conscious choices to value focus over breadth when it comes to building sales."

For more information, go to Dealer inquiries can be directed to Eric at or 650-743-2181.

About Light & Motion

Based in Marina, California, Light & Motion designs, tests and builds its LED bike, underwater, camera and outdoor personal lighting systems at its LEED-certified headquarters. Beyond bright, we are Progressive, consistently delivering the most innovative, powerful, lightweight lights on the market. We are Waterproof, the only brand who can claim all our new lights are fully submersible, meeting the IP 67 testing protocol, thereby eliminating the leading cause of bicycle lighting failure. And we are Makers, the only lighting brand to build all our products in the USA. Light & Motion products come with a two-year enhanced guarantee.

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