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Hayes Bicycle Group announces new OE Account Manager, Rob Aguero

Published August 27, 2020

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Mequon, WI (August 27, 2020) – Rob Aguero joins Hayes Bicycle Group, as OE Account Manager for the Americas, based in Draper, Utah.

Aguero, a cycling industry veteran, has held positions covering international distribution, US aftermarket, OE account management, as well as marketing for multiple industry leading brands. Though his 20-year career, he has a developed expertise in suspension technology, hydraulic brake systems, and carbon wheels having spent five years previously working for Reynolds LLC in Salt Lake City, UT, prior Hayes’s acquisition of Reynolds in October 2018.  

Rob originally came to the cycling world with a background in Education, having taught at the elementary level and earning a Masters in Bilingual Education from Southern Methodist University in Dallas. The bike industry got its hooks in him while on the sales floor at one of Dallas’ early cornerstone shops “Wheels in Motion” and the rest, as they say, is history.

“There is such a fantastic opportunity to bring Hayes Bicycle Group components to so many more traditional and non-traditional OE brands in the bicycle space. With our collection of iconic brands, diverse catalog, vertical integration, customization, and capacity I’m excited to be part of the Hayes team” said Aguero.  Aguero will oversee OE Sales of all Hayes Bicycle Group brands.

“The addition of Rob comes at a very exciting time for Hayes. With recent product launches including the all new XC group, continuing momentum of the enduro group, all new Reynolds carbon wheels, and the award-winning Dominion brake by Hayes, our OE, and aftermarket product offerings have never been stronger. Adding Rob to our team, along with our new products and sales and marketing plans, positions Hayes for continued growth into MY21 and beyond” said Todd Schmidt, Hayes Bicycle Group Director of Sales & Marketing.  

About Hayes Performance Systems

Headquartered in Mequon, WI, and with facilities in Europe and Asia, Hayes Performance Systems is a premier manufacturer of brakes, suspension systems, wheels and components for the powersport, bicycle, motorcycle, turf care, agriculture, construction and defense markets. Hayes is comprised of 500+ dedicated team members who share passion, expertise and high standards that consistently exceed customer expectations. Everything the team members do for themselves and customers must be: Purposeful, Premium, Trusted and Unbeatable. For information about Hayes Performance System, go to

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