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Former CFO Andrew Demery appointed BikeExchange Global Chief Financial Officer

Published September 23, 2020

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The world's number one bicycle dedicated marketplace, BikeExchange, has appointed the former CFO of ASX listed, Andrew Demery, to the new role of Global CFO. Following a 12-month period of rapid growth, BikeExchange has welcomed Demery to their global leadership team to play a crucial role in the company's further expansion.

Originally founded in Australia in 2007 making it easy to buy and sell anything cycling related from retailers and brands, BikeExchange is now an international company with operations in eight countries and boasts annualised global traffic of 40 million visits to its sites. In the past year, the company has accelerated significantly with ecommerce transaction growth up over 490%, traffic up by over 130% and cycling product searches now exceeding 235 million globally.

On the appointment, Mark Watkin, Global Chief Executive Officer of BikeExchange said, "We are delighted Andrew has joined the team. Our business has seen rapid growth in the last 12 months+ and Andrew's role is key for the next chapter of BikeExchange as our strategy continues to focus on scaling the business appropriately. Andrew brings strong experience in the marketplace category to our global leadership team and I'm very much looking forward to working with him."

Helping to lead the company into their next phase of expansion, Andrew Demery will bring pivotal expertise from his most recent position as Chief Financial Officer at, where he played a key role guiding the business through its Australian and international expansion. Prior to his role at, Andrew held various positions at PricewaterhouseCoopers in Australia and the UK and is a member of the Institute of Chartered Accountants of Scotland.

"I am excited about joining BikeExchange at this point in its journey. I have been very impressed by what the group and the team has achieved in all its markets and look forward to bringing my marketplace and finance experience to accelerate the growth of the business. As the clear cycling category marketplace leader there is a huge opportunity in the current market conditions and I look forward to playing an important role in taking the business to the next level," said Andrew.

Bringing together brands, distributors, dealers and consumers in one single destination, BikeExchange allows consumers to find, enquire and buy anything to do with cycling, bikes and accessories.

With a top line growth of 80 to 90 per cent in recent years, the platform now hosts over 2000 retailers, 1000 brands and gives access to more than 500,000 products.

About BikeExchange

BikeExchange was founded in 2007 in Australia, setting out on the mission of creating an online destination for all things bicycles. Its simple purpose is to fuel the passion for riding by making it easy to buy and sell.

Since inception, BikeExchange has grown into an international company with 50 employees across 4 hubs (North America, EU, ANZ & LATAM) and eight countries: USA, Canada, Germany, Netherlands, Belgium, Australia, New Zealand & Colombia.

The BikeExchange Group brings together millions of buyers and sellers around the world for cycling purchases, with annualised global traffic of 40 million visits to its sites and generates annualised sales leads in excess of $2 billion into retailers. Over 2000 retailers and 1000 brands are on the BikeExchange sites with access to 500,000+ products available.

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