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Jenson USA Enhances Executive Management Team with the Addition of Steve Domingues and Michael Ladinig

Published October 7, 2020

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Jenson USA, America's leading online bicycle retailer, has appointed two new VP leadership roles – with Steve Domingues as VP of Merchandising and Michael Ladinig as VP of Marketing and Brand. These recent additions demonstrate Jenson USA's unwavering focus for building a team of bicycle experts ready to deliver an unparalleled level of customer satisfaction.

Steve Domingues assumes the role of VP of Merchandising responsible for leading Jenson USA's multi-faceted purchasing strategies including managing vendor relationships, integrating all related procurement functions, and strategically implementing both the short and long range overall corporate merchandising plans. An eighteen-year professional, Domingues held leadership positions with Sam's Club, Walmart and Sports Authority. Most notable is Steve's vast industry experience with both Specialized Bicycles and more recently, Santa Cruz Bicycles.

Simultaneously, Michael Ladinig joins Jenson USA as the VP of Marketing and Brand, bringing over twenty years of leadership from previous global marketing roles with Red Bull, Adidas and The Aqua Lung Group. A native of Mammoth Lakes, avid cyclist and trail advocate, Ladinig will direct the company's new marketing strategy to re-focus on enhancing e-commerce traffic, brand equity, digital and social media marketing, consumer insights, content creation and community grassroots initiatives.

"As our business continues with healthy growth, I'm excited and feel blessed to have such high-level talent join us at Jenson USA," said Founder and CEO, Mike Cachat. "We have a strong and dedicated team of leaders at Jenson USA, and having Steve & Michael join us makes us that much better at being able to meet the needs of cyclists today and in the future."

For all your cycling needs visit Jenson USA now serves customers nationwide with two-day shipping out of two dedicated shipping centers. Keep Pedaling.

Jenson USA corporate headquarters: 1615 Eastridge Ave., Riverside, CA 92507

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